Losing weight has always been an eternal topic. It has a good market environment and high demand. But if you want to promote it effectively, you must find the right people. We take obese women as the main consumer group, obese men as the auxiliary, and 21-45 years old as the main age to promote it on the Internet. An attractive promotion page is the first step to success. How to do it well? Soft writing is the key! The so-called soft article is a kind of soft marketing method. Its core is to make the selling point of the product clear and thorough through various text forms, such as putting facts and reasoning, so that consumers can enter the set thinking circle and realize the sales of the product to determine the promotion page. Next, we should choose the promotion method. We will find the platform through the product audience, first of all, the female platform (Meiyou, Aunt, etc.), followed by the maternal and child platform (Baby Tree Mom Network, etc.). These platforms are all advertised by information flow! Actively put it into the intended crowd through the background!