Today, Rong Hui, with your questions, tells you how to use the functions of WeChat applet mall to run WeChat applet mall well!

First, strengthen the content attributes of shopping malls.

1. Make content topics according to festivals or hot spots to guide users' attention.

Selling goods through content packaging is a significant advantage of content e-commerce. Inserting a commodity card into a tweet and importing traffic into the WeChat applet mall is not a matter of minutes. Not only is it packaged through tweets, but the mall can also strengthen the power of copywriting, such as the carousel on the homepage of the mall, which can broadcast advertisements or combine hot activities.

2. Explore the selling points of commodities and optimize the names and display methods.

I suggest you do it from the aspects of product function/skill/industry analysis. Interesting products-related products will get unexpected results. Different industries have different selling points, so it is necessary to attract users according to product optimization names. In addition to interesting product names, the way products are displayed is also very important. What kind of layout can better highlight the advantages of products and win the favor of customers needs to be constantly summarized and tried in operation.

Second, increase the exposure of goods.

At present, WeChat applet mall has no exposure channels for other products except the home banner and product page. The content presented on the homepage is the key to retain customers. Commodities should be displayed in different regions with distinctive features to attract customers' attention, such as: stars with the same model, Tik Tok with the same model, sales charts, group war zones, member welfare areas, etc. Your product will only have a selling point if it is deeply rooted in people's hearts and stimulates their desire to buy.

Third, create a sense of ceremony and try to figure out the user's psychology.

Form a fixed mechanism for Shanghai New Year and Member Day activities. "New every Tuesday", the preview before being put on the shelves, and each new product story can be fixed into a sense of ceremony; As for members' day, you can play more. Only on that day can you buy star products similar to the treasures of the town store. Members can play Jiugongge, scratch cards and so on, so that more users can become members of your mall.

Integrated SaaS applet, we have everything you need, active functions and more powerful background functions. Now the company has launched a one-year free use activity, so don't worry about the technical problems, we will solve them for you, and don't worry about the financial problems. In one year, we will keep our word and escort you. You can consult us if necessary!