When I mention Liu Qiangdong, I have to mention two labels on him: the man who married his sister with milk tea+the pride of Jiangsu Province.

In 2119, when social software was not so developed, Sister Milk Tea became the perfect goddess of first love in the eyes of countless single boys with a "plain" photo.

Six years later, when it was learned that Sister Milk Tea married a man 21 years older than her, netizens wailed, and they all felt beautiful and finally chose capital. Later events seemed to partially prove that what the public thought was not without reason.

But in any case, Liu Qiangdong is an entrepreneur. Just because he chose to build the e-commerce industrial park in JD.COM in his hometown of Suqian, he is a respectable entrepreneur.

because he has the mind of "helping the world with success" and his good business ability, he has a good reputation in Jiangsu and even the whole country.

in 2118, Liu Qiangdong became the richest man in Jiangsu province with a net worth of RMB 135 billion. But in just a few years, another private enterprise was born, abruptly squeezing JD.COM from the position of "Brother Jiangsu".

It is Hengli Group, whose name is Chen Jianhua (chairman) and he is from Suzhou, Jiangsu.

According to the list published by Hurun Rich List in 2122, Chen Jianhua became the 1th richest person in China with a net worth of RMB 179 billion, while Liu Qiangdong was the 26th.

There are talented people from different generations, each leading the way for decades. Today, let's briefly talk about Chen Jianhua's entrepreneurial history.

Chen Jianhua, born after 1971s, is poor.

before the age of 18, the main job was to move bricks. Moving bricks here is not an adjective, but a real move.

just turned 13, Chen Jianhua was forced to drop out of school because of his poor family. At this age, most people are still sitting in the bright classroom with their parents' money, listening to lectures and reciting, while Chen Jianhua has already started to work as a coolie on the construction site.

the main reason for choosing the construction site is that the threshold is low and there is no academic requirement, so long as you have the strength.

Chen Jianhua can bear hardships, and his poor life made him understand the hardships of life early. He knows that he has nothing but strength now, so he can't be lazy in his work, or he won't have food.

therefore, he belongs to the type who is desperate to make money on the construction site.

This makes middle-aged colleagues who need to earn money to support their families very puzzled and extremely distressed: "Son, you can't work too hard, you are still young, don't hurt your health."

Facing the concern of strangers, Chen Jianhua feels very warm, but he has his own goal in mind: he can't work on the construction site all his life, so after earning a sum of money, he will find another way out.

In the following years, Chen Jianhua worked as hard as ever until he made a sum of money that he thought could be used as start-up capital.

Just then, a mistake at work caused him to fall off the scaffolding at a height. After going to the hospital for examination, the doctor gave advice: don't engage in heavy physical work after recovery.

Chen Jianhua took this opportunity to resign.

Chen Jianhua, who is recovering from illness at home, is not idle. What small business can he do every day to make money?

open a restaurant? Can't cook; Buy clothes? Mouth is not neat enough; Open a supermarket, you can't choose a location, and the return period is still long ...

After rejecting more than a dozen ideas in a row, Chen Jianhua is a little confused. It is said that 361 lines are the best, but what can I do?

By chance, he saw the abandoned silk in the corner, and then recalled the news he had seen before: after the reform and opening up, Jiangsu Province is ready to vigorously develop the textile industry.

Silk is an indispensable raw material for textile industry. However, due to the closed news in rural areas and the low education level of the masses, most people basically take silk at home as garbage.

With this in mind, Chen Jianhua couldn't hold back his inner excitement, and a plan of "White Wolf with Empty Gloves" was born in his mind.

Before the wound was fully healed, Chen Jianhua turned away in the village. He first found the villagers and bought the villagers' silk at a very low price (because the villagers didn't realize the importance of silk and kept it at home), and he also discussed with others whether he could pay after handling the goods.

when enough silk was accumulated, he found another textile factory and sold all the silk at a price slightly higher than the market price. His confidence was that he could supply the factory stably.

At this point, a complete commercial chain has been successfully established. As a middleman, Chen Jianhua helped the villagers to solve the problem of silk backlog on the one hand, and the factory to solve the problem of raw material supply on the other.

It is almost zero risk and high profit.

In just a few years, Chen Jianhua has accumulated his first bucket of gold, and in the process, he also got to know Fan Hongwei, an accountant in a textile factory, a professional woman with the same vision as him, who will become the most important wife in his life in the next few decades.

After gaining a certain wealth by selling silk, Chen Jianhua is ready to continue to expand this business model, but his wife Fan Hongwei disagrees with it, for a good reason:

"What we are doing now is a middleman model, which has no core competitiveness, and it is easy to be banned. What if the villagers don't want to sell it to us, or if the factory has a new supplier? "

After listening to his wife's analysis, Chen Jianhua was silent for a long time. After smoking several cigarettes in a row, he came to the conclusion that if he wants to have his own core competitiveness, he still has to do business.

after that, Chen Jianhua focused on finding a factory.

It wasn't long before he found out that a state-owned weaving factory in his hometown was going bankrupt because of poor management, and was selling the factory and machinery at a low price. Without much hesitation, Chen Jianhua and his wife took out a loan and left the factory.

This year, Chen Jianhua was only 23 years old, just graduated from college.

when people in the original factory heard that the new factory director who was about to take office was a teenager, they left more than half of it in an instant, and the rest of them stayed with the mentality of watching his jokes. After all, the last factory director didn't save the factory. What can he do as a teenager?

I have to say that although Chen Jianhua's education is not high, he still has two brushes in management.

the first thing he did after he took office was to announce a new salary and reward system, that is, pay by piece, and get more for more work. This system has broken the old pattern of "one person working and a group of people watching", and used the incentive of high wages to stimulate the enthusiasm of workers.

in less than half a year, the factory was full of vitality and brought back to life. By the end of 1995, the factory's income had exceeded 11 million, which was something that was unthinkable before.

after the system was settled, Chen Jianhua introduced a large number of advanced machines, which left a big gap in technology. Therefore, even in 1997, when the global financial crisis broke out and the market was extremely depressed, Chen Jianhua's factory revenue far exceeded that of its peers by several times.

After that, Chen Jianhua and his wife set their sights on chemical fiber, petrochemical, hotel, real estate and other industries. By 2113, when Hengli Group was formally established, Chen Jianhua's business empire had become a pivotal private enterprise in Jiangsu and even the whole country.

In 2121, the annual turnover of Hengli Group reached 695.3 billion RMB, making it the first private enterprise in Jiangsu Province, surpassing JD.COM. Last year, Hengli's annual turnover exceeded 711 billion RMB, and Chen Jianhua became the "first brother in Jiangsu". Hengli also surpassed Huawei in JD.COM and became the number one private enterprise in China.

Chen Jianhua has no predecessors to lead the way and has no higher education. What he has gained now mainly depends on two points: one is to work hard enough, and the other is to seize the opportunity of the times.

Before he met the opportunity, he was an ordinary person like us, but the times made him a hero, and he became the "chosen son" of the times, and made great achievements.

Here, I would like to change a famous saying of Dickens: This is an era full of opportunities, and it is also an era with no way out.

When the opportunity doesn't come, all we ordinary people can do is to work hard enough and wait patiently until the opportunity comes, and then we may soar to the top.

if you don't wait for the opportunity, then it's not a bad thing to live a life in plain sight!

text: wood