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What are the precautions for writing WeChat soft articles?
1. Fully respect and understand users;

(1) Abide by relevant national laws and regulations, and do not engage in contents and behaviors that are illegal or violate the WeChat public platform service agreement and related rules;

(2) Don't send spam, there is no excessive marketing behavior, and encourage users to send real information that meets their needs.

2. If you can't induce sharing, you will be banned. The first discovery was to block the article. If there is similar behavior, it will directly block the official WeChat account.

3. Do not deliberately tamper with the functions or words of the public platform, which violates the original intention or significance of the functions of the public platform.

For example, tampering with the text display that originally showed the author's name (that is, the name of WeChat WeChat official account).

Content specification

The content of WeChat WeChat official account shall comply with the WeChat Public Platform Service Agreement and relevant laws and regulations. If the content sent by users violates relevant regulations, once found, corresponding measures will be taken for public accounts according to the degree of violation, including but not limited to:

4. 1 Content that invades or infringes privacy

4. 1. 1 subject infringement

Unauthorized use of another person's registered enterprise name or trademark infringes upon the exclusive right to use another person's enterprise name or trademark.

Unauthorized use of another person's name, head portrait, infringement of other people's reputation rights, portrait rights and other legal rights.

Once such infringement is discovered, the illegal public account will be cancelled.

4. 1.2 Content infringement

Sending other people's original articles without authorization infringes on other people's intellectual property rights.

Sending other people's ID numbers, photos and other personal privacy information without authorization infringes on other people's legitimate rights and interests such as portrait rights and privacy rights.

Fabricating facts to publicly vilify others' personality, or damaging others' reputation by insulting or slandering others.

Sending business secrets of enterprises without authorization infringes on the legitimate rights and interests of enterprises.

The first time this kind of infringement happens, the illegal content will be deleted. If it happens many times or the circumstances are serious, the illegal public account will be banned within a certain period of time.

4.2 Pornography and pornographic content

4.2. 1 Disseminate obscene and pornographic content, including but not limited to soliciting prostitutes, looking for one-night stands, sexual partners, etc.

4.2.2 Sending pornographic words, videos, cartoons and other contents for pornographic purposes, but not limited to the above forms.

4.2.3 Send pornographic and sexually suggestive information for a long time to attract users.

4.3 violent content

4.3. 1 Disseminate real images of people or animals killed, disabled, shot, stabbed and tortured.

4.3.2. It seems to depict violence or child abuse.

4.3.3 There are disturbing violent images such as drug abuse, self-abuse and self-mutilation.

4.3.4 Not qualified to sell weapons containing lethal guns such as simulation guns, bows and arrows, controlled knives and air guns.

4.3.5 The description of real weapons is to encourage illegal or reckless use.

4.4 gambling content

Send organizations to gather people to gamble, sell gambling equipment and teach gambling skills, methods and means.

4.5 Contents endangering the safety of the platform

4.5. 1 Send information such as phishing websites to induce users to be cheated and suffer losses.

4.5.2 Sending viruses, files, computer codes or programs may damage or interrupt the normal operation of WeChat message service.

4.6 black content

Sending information with underworld nature, such as revenge for others and collection of accounts; Hire or induce others to engage in terrorist, violent and other activities; Claiming that gangs and recruiting members are potentially harmful to social order.

4.7 Contents of illegal commodities

Including but not limited to sales invoices; Selling counterfeit cigarettes, counterfeit money, stolen goods and smuggled goods; Illegal engraving of licenses, agency ID cards, credit cards, mobile phone copy cards and other information; Trading human organs and other content.

4.8 advertising content

4.8. 1 fraudulent false advertisement

Fraudulent advertisements for the purpose of cheating money (such as online earning and winning information); Health care products, medicines and food advertisements that falsely exaggerate the efficacy of losing weight, increasing weight, breast enhancement and whitening but are obviously ineffective; Advertisements promoting fake and shoddy goods.

4.8.2 Illegal advertising

Including but not limited to: drug trafficking, eavesdropping, arms, human organs, ecstasy, state secrets, credit card cashing, accreditation, illegal lettering, sexual assault, etc.

4.8.3 The products recommended by advertisements have nothing to do with the public identity of public accounts (including the subject information and business scope of registration and publicity), such as: the name of the account is Mood Quotations, the actual sales of slimming products, etc.

4.9 rumor content

Sending false information and creating rumors may cause damage to others, enterprises or other institutions.

4. 10 scrambled content

Excessive marketing, content that causes harassment to users.

4. 1 1 Other contents that violate laws, regulations or relevant rules.