I. Introduction 1. 1 Introduction: Kickstarter is a crowdfunding website that can help entrepreneurs and inventors get funds to realize their dreams. Founded in 2009 in new york, USA, Kickstarter is the largest and most famous crowdfunding website in the world. By the end of 20 15, the platform had successfully funded 95,000 projects with a financing of 2 billion US dollars. The operating mode of the platform is simple and effective: the client is a creative person who wants to create; On the other hand, people who are willing to give money to help them realize their creativity. The biggest characteristics of the platform are: popularization, low threshold, and everyone can support the projects they want to support without paying the handling fee. 1.2 What was your original intention in doing the Kickstarter project? Before starting Kickstarter, I want to ask, what is the purpose of your crowdfunding? To make money? Build your own brand? The first step to the sea? Create a benchmark case to stimulate investment? After defining your goals, you can start preparing your own overseas crowdfunding kickstarter project. 1.3 Purpose: This paper aims to share how to effectively promote Kickstarter project in order to get the maximum return on investment. This paper will analyze how to get the traffic of kickstarter from several dimensions to help our overseas crowdfunding Kickstarter project get better results. 2. Ways to promote Kickstarter project 2. 1 Use social media: Social media is an effective promotion tool. Unlike in China, we may mainly use social media such as WeChat, Weibo and QQ. There are many social media abroad. The main categories are as follows: social media: Facebook, Twitter, LinkedIn, Google+ photo sharing: Instagram, Pinterest Q&A: Quora, Reddit instant chat: Snapchat, Messenger, WhatsApp, Line video: Youtube, Vimeo blog: Tumblr, Medium, Wordpress, Blogger, etc. There are so many kinds of social media, users, usage scenarios and tonality. How to choose which platforms for content operation and advertising? According to my previous work experience, I briefly list the characteristics of several major platforms: overseas mainstream social media include: Facebook: a social networking platform with a large number of users around the world. Twitter: A social platform similar to Weibo, which allows users to post short messages. Instagram: a platform for sharing pictures and videos, especially popular with young people. YouTube: The world's largest video sharing platform, which can upload, share and watch videos. LinkedIn: a business social platform that provides services for professionals and enterprises. Tik Tok: A short video sharing platform is very popular all over the world. These social media have different usages in different countries and regions, with high popularity in some places and low popularity in some places. You need to experience and explore the tonality of different platforms. After a general understanding of the main social media, let's go back to our question, how to use social media for effective overseas promotion? Mainly through social media advertising, content operation and activity operation. 2.2 Using the media, some commonly used technology media websites for Kickstarter crowdfunding promotion are as follows: TechCrunch: a blog focusing on startups and technology industries. TheVerge: a website covering technology, consumer electronics, design and entertainment. CNET: A website covering computers, technology, digital products and consumer electronics. Engadget: A blog focusing on consumer electronics products and technologies. Gizmodo: A website dedicated to consumer electronic products, technology and design. Wired: A magazine focusing on technology, business, design and culture. Re/code: A website dedicated to technology, business and innovation. These websites usually provide reports on the latest scientific and technological products and trends, and provide readers with the latest news and information in the field of science and technology. If you want our project to get good exposure, you can contact these media for exposure. How to contact the media? Know the media: First, you need to determine which media you want to contact and what they care about. Find a contact person: find the "About us" or "Contact us" page on the media website to get the contact information of the editor or reporter. Make a communication plan: determine the information you want to convey and the desired results. Send e-mail: Write an e-mail to introduce yourself and the information you want to promote to the media contacts. Send a press release: If you want to promote products or services, please send a press release. Follow-up: If you don't receive a reply, please contact the media contact after a while. Establish a relationship: If the media is interested in your information, please keep in touch and establish a long-term professional relationship. Note: When contacting the media, please ensure that the communication is concise and clear, and follow the communication norms of the media. In addition, please don't send a lot of emails or make phone calls to media contacts without permission. 2.3 Use blogs and forums First of all, what are the common forums abroad? The following are some introductions compiled by the author: Reddit: a community-driven news and discussion website covering various topics. Quora: A Q&A community, where you can ask experts for advice and help. StackOverflow: a programming technology question-and-answer website that helps programmers. Disqus: A multipurpose comment plug-in that can be used on many websites. 4chan: An anonymous photo and discussion forum covering various topics. Yahoo! Answer: A Q&A community, where you can ask experts for advice and help. Tiki Toki: An online community where you can create and share schedules. There are many overseas forums and online communities, which can be explored more. 2.4 E-mail Marketing E-mail marketing is a marketing strategy that we send marketing information to customers all over the world by e-mail. The main purpose of this strategy is to improve brand awareness, attract potential customers, promote sales and establish long-term relationships with customers. EDM email marketing needs the following steps: establish mailing list: collect the email addresses of customers of your overseas crowdfunding kickstarter project and establish mailing list. Formulate marketing strategy: determine the email marketing target of your overseas crowdfunding kickstarter project, locate the target customers, design marketing activities, etc. Create marketing content: write email content for your overseas crowdfunding kickstarter project, including email subject, email body, email attachments, etc. Send e-mail: Use e-mail marketing platform or software to send the marketing e-mail of your overseas crowdfunding kickstarter project to the customers on the mailing list. Data analysis: Analyze the email sending results, understand the email opening rate, click rate, conversion rate and other indicators, and constantly optimize your kickstarter project marketing strategy. At the same time, we need to know: when conducting overseas e-mail marketing, please abide by international e-mail marketing laws and regulations, such as CAN-SPAMAct! ! This is a point that many people ignore, but it will greatly affect our Kickstarter project! If it is banned, it will fall short. Three. Conclusion 3. 1 Conclusion: By using social media, public relations media, blogs and forums, e-mail marketing, etc., Kickstarter project can be effectively promoted to get the maximum return on investment! I believe the friends here must be very serious and want to do the project well. If you have any questions or puzzles or need more professional Kickstarter crowdfunding operation services, you can contact me and we can have a cup of coffee and chat together. This is our last collection and praise in official website! Thank you ~