the advantages and disadvantages of hornet's nest and Ctrip are compared as follows.
1. advantages of hornet's nest: rich accumulation of raiders destination resources, development potential of community websites in the future, and relatively high-end user experience in travel websites. Disadvantages: At least for now, it doesn't make money. Although it has started to make money, it is only the beginning.
2. Advantages of Ctrip: domestic online travel is the first, which is basically uncontroversial. It starts too early, spreads large enough, has enough users, has a well-known brand in the tourism industry, and has obvious advantages. Other families just keep catching up. It is terrible to have experience in the traditional tourism industry and a huge customer service team. Ctrip covers not only the Internet tourism market, but also a huge number of people who are not skilled in surfing the Internet to make a phone call and get the ticket hotel in Ctrip. Disadvantages: The back of the advantage is the disadvantage, and there is a relative lack of Internet genes. Once the future tourists completely enter the Internet era, the advantages will become less and less obvious. The huge customer service team also needs to be paid, and the money needs to be earned from users. Therefore, in most cases, the same product will be more expensive than other homes.
3. Advantages of going there: vertical search for price comparison is more Internet temperament and closer to the real needs of most users. Baidu's huge investment has been replaced by traffic, which has obvious advantages, and the market share of air ticket business is said to have surpassed Ctrip. The business model of search determines that no matter how big Taobao and Ctrip are, where to go may be the place where users can find the most comprehensive tourism products. Disadvantages: the search mode can't guarantee the quality, especially the CPC mode is even more uncontrollable in the external trading. Although Taobao is also a platform, at least Alipay ensures the unified settlement. Qunar has been transforming into the mode of introducing suppliers, but the contradiction with hotel OTA some time ago revealed that once the business model is changed, Qunar and other OTAs will no longer be pure cooperation, but semi-cooperation and semi-competition.