didn't see a thriving physical store? I'm afraid there is some misunderstanding.
The revenue of Xiaomi House is very considerable. Lei Jun's goal is to open 1,111 Xiaomi Houses in three years, and the revenue will exceed 71 billion, which means that the average revenue of a Xiaomi House will exceed 71 million a year. If this is not prosperous, I really don't know how to be prosperous.
but from the offline store, the fiery degree of Xiaomi's home is definitely beyond OV's offline store, and the products of Xiaomi's home are very rich. Now there are offline stores with Xiaomi's products to supplement many categories. Every year when Xiaomi's new machine is released, we can see a long queue at the door of Xiaomi's home in order to grab Xiaomi's new machine offline.
Besides Huawei, Huawei's offline stores are not the same as Xiaomi's. Xiaomi House is a comprehensive store. Besides Xiaomi's mobile phone, there are many other products of Xiaomi, such as toys, balance cars, air purifiers, etc. But Huawei's offline stores are basically Huawei's mobile phones. From this point of view, Huawei's offline stores are really not as hot as Xiaomi's.
but we have to understand that the profit of Huawei's mobile phones is much higher than that of Xiaomi. Xiaomi's products rely on quantity. If the quantity is not up to the basic level, it is difficult to make money, but Huawei is not. The profit of Huawei's mobile phones is already high. Even if it is not as good as Xiaomi's in quantity, it will not be said that it will not make money. Moreover, many of Huawei's new machines need to be bought online, and they will have to be robbed when they arrive, but offline stores can really book directly and pay the final payment to pick up the goods after arrival.
under this advantage, for many consumers who don't want to grab online, offline store booking is naturally a good choice, and the price is the same.
of course, the offline stores of mobile phones are different from other products, and it can't be said that they are crowded every day. After all, the hottest thing is the one or two months after the new machines are released, while Huawei and Xiaomi usually release about two flagship models a year. The booming time is only 3-4 months. At other times, Xiaomi relies on scattered mobile phone sales and other digital products to maintain sales. More importantly, it is to promote the brand, while Huawei's offline stores are more responsible for brand promotion.
What you don't see is not necessarily reality. There are many physical stores that sell well, but online sales are more eye-catching. Because every holiday, for example, double 11, how many Huawei mobile phones and Xiaomi mobile phones are sold will be notified, which makes people feel more specific. No physical store will inform the society how many mobile phones are sold! In fact, physical stores can also sell a lot of mobile phones. I used to buy Huawei mobile phones from physical stores in Beijing. Time allows, and the distance is not too far. Of course, I will choose to buy mobile phones from physical stores, so I can get close contact and experience it. That feeling is completely different from buying mobile phones online. In physical stores in Beijing, I basically went to Joy City in Xidan to buy mobile phones from Huawei's physical stores, where I bought several models of Huawei mobile phones. Because of the high trust in Huawei's mobile phone, I bought Huawei's mobile phone directly at Huawei Mall. One can be delivered the next day. Secondly, Huawei Mall can buy mobile phones in installments without interest. Why don't I buy them in this way? Divided into 12 issues, each issue is less than 411, and you can get it < P >. I am willing to buy a mobile phone like this in Huawei Mall! Generally speaking, physical stores are selling, and online stores are also selling, which is to make money with this model.
Most mobile phone shops and telecom companies are engaged in domestic mobile phones, computers, televisions and other products, which are sold online and offline. My Huawei mobile phone and Mr. Xiaomi's mobile phone are all purchased online and delivered to the door the next day.
They should be delivered from local offline stores.
how can a person who sits at home and doesn't go out every day see how much business other people's physical stores do in a day?
Now, they all roll up their sleeves online and offline, and people who buy mobile phones don't necessarily go to Huawei or Xiaomi's physical stores to buy them. Many people buy them from multi-brand physical stores, and you can buy any brands you want, but now it should be more online, and entities can almost close their doors. Only when Huawei Xiaomi makes money will they know.
what is the premise of this question
held up by the water army? For example, where is the physical store? Is it an authorized store or a shop that just opens its own door? You can't judge whether you make money or not by looking at it. As the saying goes, an expert watches the doorway while a layman watches the excitement.
If you want to enter the business, you should apply for a job as a shop assistant and play with him for a year or two. At that time, you wouldn't ask
local Huawei flagship store, take Huawei mate
pro
; Increase the price by 511 yuan. In stock.
other miscellaneous brands are copied from Huawei.
It will take a week to increase the price by 511 yuan.