In the Internet industry, there is such a formula: users = traffic = money. The most important thing to realize the flow is to have enough flow. Website traffic refers to the number of visits to a website, which is used to describe the number of users visiting a website and the number of pages browsed by users. Commonly used statistical indicators include the number of independent users of the website UV, the total number of users (including repeat customers), the page views PV, the page views of each user, and the average stay time of users on the website.
With sufficient traffic, you need strong liquidity, so the key to realizing traffic lies in traffic and the way to realize it. The key to traffic is promotion mode and user stickiness.
There are many ways to realize specific traffic, which are generally divided into advertising, value-added services, shopping and traffic sharing.
Traffic realization in the era of mobile Internet: Under the background of Web2.0 and mobile Internet, display advertisement, mobile Internet advertisement and search advertisement will become the three main lines of Internet advertisement in the future. According to the data, in 20 14, the global mobile internet advertising market will reach 6 billion US dollars, while search advertising will reach 25 billion US dollars.
Although the popularity of the mobile Internet still needs the support of the whole network environment, with the trend of smart phones such as Apple entering the mainstream market, advertising on the mobile Internet has become a new choice for advertisers.
At present, the liquidity of mobile search traffic is relatively poor. At present, the liquidity of wireless may be only one tenth of that of PC, which is a great challenge for many Internet companies, especially when making wireless products.