PS: Essay on the process of product concept generation and selection in product manager's dictionary
In general context, it is always easier to think and say than to do; But in the context of product managers, it is not easy to think clearly, even much more difficult than doing it, and whether you can think clearly is a necessary condition to determine whether a product can succeed.
The frequent bugs in human life provide opportunities for the research and development of new products and product improvement. But sometimes these opportunities are abruptly blinded, or a bug causes another series of bugs, and the gourd is pressed and the gourd is lifted. Sensen remembers a sentence in Renren 2.1, "Unqualified product managers can be seen everywhere, and they have created a terrible world together." (Everyone 2.1: P15)
I'm afraid that I will become an unqualified product manager and a troublemaker, which will bring disaster to the team, the boss and mankind. The fear of 3.25 has become the driving force of my study, as well as the desire for success and the need for self-realization.
But this demand is relatively high-level. Can its intensity reach "the demand of wounded soldiers for tourniquets"? (targeted: P58)
Under what premise can the high-level demand for knowledge and progress be transformed into survival desire and instinctive demand?
how to meet the needs of product managers for knowledge, progress and ability improvement?
who will provide what kind of products to meet the needs of product managers who are eager to learn as a living?
we should not only make bold assumptions, but also carefully verify them.
why do you say it's a fever in the forehead, not an epiphany? Because it's not necessarily reliable.
Idea 1: I need a learning product that can interact, share and communicate (it should be in the form of tools+community, and learn the knowledge of product managers)
On that day, I was reading a book (Everyone 2.1), which poked people's hearts in many places. I was excited to write and draw in the margin of the book, but no one shared this excitement!
send a circle of friends? This kind of professional field and serious questions are rarely answered (there are also many product managers in the circle of friends), and at most, a polite comment is made. Is this phenomenon my fault? Because I'm not KOL? Or is it because "scholars despise each other"?
go to the product manager group? There are such WeChat groups and QQ groups, but it seems that everyone can rarely discuss them seriously. Sometimes, when they talk, they are immersed in their own logic and it is difficult to communicate effectively.
offline communication? The most effective, but also the highest cost ...
A series of question marks in my mind.
so, do others have a buzz about these contents? How do they understand these contents? How do they learn product knowledge? Am I smarter or more stupid? Do I really have the potential to be an excellent product manager? How do others solve problems? How to benchmark with others?
So, when the brain is hot, can we make such a product, so that we can see how others "write and draw", and what other products Wang people feel more about, and listen to their own product accidents? Oh, no, it's a story. Maybe I can get to know more excellent people.
Idea2: I need a structured product knowledge tree (focusing on the structure and system establishment of narrow product domain knowledge)
I used to look at Renren 1.1, because I have participated in a small cycle of complete product/product functions from demand to online, which is very similar to that in Su Da's book, so I just glanced through it roughly and didn't have a very deep understanding. However, after making products for a period of time in a muddle, looking at the new 2.1 and looking back at 1.1, plus several other treasure books, is like a classmate saying, "It's like getting peerless martial arts." At this time, I will want to go back and reorganize, and build a knowledge base of my own through thinking brain map.
so, has anyone else already done this, and is there such a demand?
This is a work that requires "hard work" and "hard work". Maybe most people are as lazy as me, just scribbling and drawing casually, or after taking two chapters of notes, they will rot.
Then, I thought of the knowledge frame enclosed in braces in middle school supplementary books. Think of the notes for the postgraduate entrance examination (previous seniors will make their own structured notes into brochures and sell them, which is very profitable).
Idea3: I need an encyclopedia or knowledge map around product knowledge (focusing on expanding product-related knowledge and covering a wide range)
I'm still reading. There are many concepts in the book, which belong to interdisciplinary and cross-disciplinary categories. I want to know which books and articles are the most classic explanations of this concept and theory, so that we can understand these concepts more systematically and how they are applied in practice.
what kind of products can help me understand these contents?
idea4: I want a copy of the "three-year college entrance examination and five-year simulation" for product managers
As mentioned earlier, after making products for a period of time, I found and deeply realized that the absorption and internalization of knowledge need actual combat. Otherwise, it will always be an armchair strategist.
However, many people are still in a "wild road" state when they are new to the business or even after they have been in the business for a while. User interview? Character model? User stories? Never used it, or used it casually in a very irregular way, and some people have never heard of it.
so, after reading so many dry goods, how can you turn them into your own productivity? Have to practice!
But in real work, few people can practice or formally practice these methods and tools, and they don't know how to operate and implement them.
can you come up with a set of "three-year college entrance examination and five-year simulation" for product managers? To simulate a real product design and production process, and work out a set of exercises, so that product managers from -1 to 1 or even to 3 years old can seriously practice a user survey and interview, draw a user portrait, and design a user story journey ...
Idea 5: Illustrate that everyone is a product manager
graphically, story-telling and scene-setting, which is convenient for understanding and memorizing information and knowledge.
Su Da mentioned the concept of "visual guidance" in his book, so he got 12 visual guidance pictures.
Then, can you make an "information map" of some important tools, methods and product knowledge, so that when the product manager has a preliminary understanding of the overall product knowledge, or needs to trace back the knowledge structure and specific knowledge points in his work, he can "follow the map" and greatly improve efficiency.
However, these are all flashes. Is it really necessary? How to solve it? Is it feasible to land? Will someone "pay" for it? Need to be seriously considered.
The core of the proposition "Everyone 2.1 Optimization and Periphery" is how to help product managers learn better.
so how do product managers learn product knowledge? What are the pains in the learning process? What can be improved here?
through chatting with the group members (the first round of user interviews), we found that there are two major pain points in the process of learning product knowledge.
1. Not forming their own product knowledge system.
2. Lack of actual combat.
These two pain points are also the reasons why everyone came to the "product home".
At the same time, we confirmed that all of us are interested in the above ideas (internal factors: willingness), and abstracted the three demands of product managers in learning products: knowledge system, practice and interaction.
although it seems that each topic has its rationality and value, in this design, we need to do something under the multiple constraints (internal factors) of this loose cooperation form and team members' time and energy, experience and ability.
1. "Five-year college entrance examination and three-year simulation"
This topic needs the deep participation and control of "special teachers". PASS
2. Graphic product manager
is short of information map designers. PASS
3. Knowledge map+interaction
This topic not only meets the user's goals, but also meets the product goals/.
We (we are also users) need a reading note (which can be expanded in the future) with the product workflow as the organizational structure and covering six books.
But no one has ever done it completely, so let's make a collaborative product manager's reading notes that can be edited and communicated interactively in the cloud.
Target user analysis, competing product analysis, industry analysis, business model, and so on ...
Team members discussed the content of BP cheerfully, wrote the first draft and submitted it.
Su Da replied that the content can start with the product manager's dictionary.
within 2 months, it is difficult to complete a "product manager knowledge map" with a group of small whites.
then narrow it down.
besides, what are the reasons? Is reading notes a real need? What is the user value of this concept and where is the ceiling? Is there room for commercialization?
three months, it can be done, which becomes an overwhelming factor.
UGC, involving account system, user center, user incentive mechanism design and other complex contents; Don't do it yet, save it for iteration.
in the background of content management, MVP will not do it yet; Save the iteration.
The entry field design can be expanded, not limited to the contents in Su Da graphite document.
BP roadshow is coming. How to explain this product concept? Who is the user? Who needs a product dictionary? Under what circumstances will the dictionary be called up? What are the rigid requirements to be solved?
typical scene: they are shouting words again. Orz, what are you talking about? What are VI, CI, DI, AI, AR, PR, and what are speech, TB, TD, DT, outing, lastday, pending, backup…… ... (Note: some words do not belong to the product category) Let me check
Baidu and Google?
the searched content has to be identified and filtered by itself, which is inaccurate.
But can a word explanation make you understand and master it quickly?
the problem may need to go back to the original point.
-positive thinking: everyone needs to optimize 2.1, which is task-driven design. What is the nature of this task and this product? What are the problems faced by users behind the product?
To understand this problem, we need to determine:
1. Who are the users, what are their characteristics, whether their needs are consistent, and how to segment them?
2. What are the pain points of users? Why do they encounter these problems? What do they need?
3. How to change the status quo and solve these problems, and what can we do to help them?
Then find someone to talk to ...
-For newcomers, the problems and pain points have not changed:
1, lack of knowledge system
2, lack of actual combat
-For product stakeholders, the problems and pain points lie in:
fixed and narrow thinking mode
-For some people with more product experience (. There are two problems:
1. Having been making products for many years, I have my own thinking framework invisibly. At this time, I will want to systematically sort out and summarize, check for leaks and fill gaps.
2. There is a strong demand for in-depth knowledge of sub-industries.
I will find that the core and essence of these problems is still how to learn efficiently and effectively. Learning is a process of knowing and doing, and no one can help you master knowledge easily and quickly.
The knowledge system must be read by oneself, communicated with experts, learned from experts, thought and experienced, and then summarized and structured.
methodology, we must do things, experience, think and summarize in doing.
In addition, learning methods are very important. In terms of information acquisition, there are no shortcuts to being good at using various tools, knowing Google and identifying information.
if we disassemble these problems, we will find that the crux of these problems lies in the learners themselves. Strong will and excellent learning ability are essential factors.
so, what can be provided to help product managers improve?
The experience of excellent product managers, including their own abstract thinking framework and methodology
Correct and efficient learning methods and ways of doing things
Can product dictionaries solve these problems? What problem does the product dictionary solve?
Then think in reverse, who needs noun explanation under what circumstances.
when I first came into contact with a strange field, I really said "nice to meet you" and "who are you" to many nouns, and I was eager to have a glossary, for one thing, an overview, and for another, a quick look. However, there were no authoritative dictionaries in many fields, especially in new fields, and everyone was always unable to agree. With various interpretations, a strange concept led to more strange concepts, which made me more and more confused.
Who can explain a concept clearly to a layman in one sentence?
There is also a scene in which a newcomer mentions some concepts in the process of meeting and chatting with his predecessors, but he doesn't know them, but he is embarrassed to ask questions. Baidu's results are not accurate enough.
So the target users come out: laymen, including
newcomers with little knowledge (including some fresh graduates and entrepreneurs)
students who have transformed in internet plus
product stakeholders who want to know about products
students who have just changed jobs
think positively again
1. Concept is the cornerstone of knowledge in any discipline and field.
2, learning is ineffective, often because the basic concepts are not clear, referring to the deer as a horse.
3. Conflicts in work communication are often caused by disagreement on "context" and "channel", and everyone says different things.
4. The process of learning is the process of understanding and connecting concepts, and the connection and distinction between concepts should be familiar with the heart.
furthermore, judging from the market performance of similar products, everything from "encyclopedias" to "industry white papers" are successful cases.
so, make a product dictionary.
you should think carefully, but you should not be timid and hold back.
start first, and success is iterative.