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What is the essence of network marketing?
Network marketing, you can see its essence from the word "network marketing", and its essence is as follows:

First, the network: mainly refers to two aspects, one is the traditional Internet, and the other is the emerging mobile Internet, which means that the network is a platform for transmitting information and also a channel.

Second, contacts: refers to communication. When you go through the Internet platform, you will find many potential customers. The effective way is to communicate with customers, exchange information with each other and contact each other's feelings.

Third, the camp: the camp here refers to business aggregation;

Fourth, sales: mainly sales, more importantly, after-sales; Online marketing depends on word of mouth, and after-sales marketing is very important.

Network marketing is not "virtual marketing". It is an extension of traditional marketing, that is, to the Internet, and all online marketing activities are real. The means of online marketing is not limited to online, but focuses on the combination of online and offline. Online marketing and offline marketing are not independent of each other, but a complementary and mutually promoting marketing system.

Network marketing can also be said to be network marketing or electronic marketing. Network marketing mainly refers to a form of marketing using the Internet. Network marketing is an integral part of an enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise, and is a variety of activities in the network marketing environment created by the Internet as the basic means. Network marketing is simply to attract traffic, find customers and increase sales.