For those who have just entered the internet industry, there are projects everywhere. Articles and project courses with a monthly income of over 10,000 yuan make me feel dazzled and I don't know what to do.

For those who have been online for some time. It seems that no project is profitable. No matter which project can't make money, I feel that there is no project to do on the Internet.

For people who have made small achievements on the internet. You will feel that any place can be a project. But there are no projects. Because anyone with a little success will have unknown skills and will not work hard for them.

You can't even type a word neatly to do self-media operations. The difficulty can be seen, especially now, the self-media that makes money by washing manuscripts has no way out.

It's even harder for you to make a video for someone who doesn't want to show his face. Because watching a video and other platforms now, basically people can get a certain amount of traffic just by showing their faces, and basically they can't get traffic through editing and other forms. There are many articles about Tik Tok on the Internet, and the method of getting traffic by keeping a number, but these things have no effect.

In fact, whether it is making money from the media or short videos, major platforms. We are always inseparable from one of the most important core, that is, content positioning.

At the beginning, when we were looking for internet entrepreneurship, the core consideration was users and the content presented to them.

This kind of headline article may be fabricated or an actual case. Whether I make up stories or tell cases, I just ignore them. Because I know that there will definitely be "marketing design" behind it, and the real core content will not exist in the article.

Like many people who do training in Tik Tok, they tell you cases, account numbers, or hundreds of thousands of goods, but they won't tell you that these are all brushed out. Because these hot accounts are all marketing designs, they are all born for training, and the training itself has almost no learning value!

Therefore, as an entrepreneur, the core is content, and the content is written for users. What kind of value does this content have to users, and what behavior may users make? This is the content of the project we need to think about.

As long as you can really think from the user's point of view, you will certainly impress customers! In fact, marketing promotion is not difficult, mainly because you don't stand in the customer's perspective to solve some problems for customers.

There are many inexpensive products. Unfortunately, this is a marketing-oriented Internet era. No matter how good the wine is, I am afraid of the deep alley. No matter how good a product is, it is impossible for users to talk about it n times before they realize it is used for the first time.

And many times, the first order in the marketing process is basically unprofitable. The purpose is to gain the trust of customers, make them feel that our quality is ok, and then buy and introduce each other in the future.

For individuals, the best entrepreneurial project is not to get the maximum benefit with the least number of fans.

And once you spend a lot of time on fan maintenance, you have less time on value creation and marketing of natural content.

Time is fair and limited for a person. How to spend the limited time on the right things is the key to the success or failure of starting a business.