You bought a Xiaomi mobile phone, which is easy to use and cheap. I need to buy something Xiaomi has in the future, such as computer TV. Will you consider buying millet? I always use Redmi. Although there are some minor defects, it is definitely cheap and good. After shopping, Xiaomi will definitely give priority to Xiaomi.
Xiaomi's strategic goal is to attract users with low-priced mobile phones and make money by other products. When you go to Xiaomi's house to buy a mobile phone, sometimes you may look at something else. This is the most critical entrance to people's profit, and then the brand influence will gradually come out.
This is the influence brought by Xiaomi's low-priced mobile phone, which is better than any advertisement. Advertising is not as good as user experience and word of mouth.
I am from the countryside, and now I have basically bought Xiaomi mobile phones for my relatives at home. After all, the price is really low.
So it makes sense that Xiaomi can make such a big market value now. Therefore, Lei Jun is still very talented.
Netizen 2: First of all, you should know that Xiaomi is not a company that only makes mobile phones. Let me take the mobile power supply as an example to briefly talk about it.
When Xiaomi was working as a mobile power supply, he found a business called "Tail Goods Business", which can get high-quality batteries in large quantities at extremely cheap prices, and calculated the cost of each 79 yuan for the first 300,000 mobile power supplies. Xiaomi decided to price 69 yuan/only; And the products of the same type and quality on the market are 300-400 yuan.
It is conceivable that how many people will rush to buy this mobile power supply. But you can't buy this mobile power supply if you want. At first, Xiaomi didn't take delivery in official website, but only delivered a batch in official website at noon every day.
After the first batch of 300,000 mobile power supplies went online, it attracted 2-3 million people to register Xiaomi Mall, which was equivalent to Xiaomi spending 300,000 yuan to register 3 million people, and soon became the fourth largest e-commerce company in China. What a bargain.
Moreover, after Xiaomi's mobile power supply is 500,000 yuan, the cost is flat, with a slight surplus, and the whole is still profitable. Not only that, because of the rush to buy at 12, many people go shopping in official website at 1 1 and unconsciously buy some headphones and mobile phone cases; Most people will buy some other products if they can't grab them, and these peripheral accessories are relatively profitable businesses, so Xiaomi's accessories department has the highest per capita income ratio among all departments.
The same is true of mobile phones, which can win a large number of customers at low cost, beat opponents and then make profits through other aspects.
Bottom line: the guy who feeds others is free (or at the cost price), and gains benefits through the second dimension, while the competitor without a higher dimension is cannon fodder.
Netizen 3: I have to admire it. Fortunately, Xiaomi has Lei Jun, sincere and pure. Xiaomi mobile phone has not lost its reputation and image in the mobile phone market that has gradually become a bloody sea, but has continued to move forward and constantly explore new fields. At this point, I have to say that Lei Jun is an entrepreneur in China, and one of them is extremely respectable.
Without him, the price of mobile phones can't go down, the price of Internet mobile phones can't go up, and local mobile phones in China can't find a price point to compete with Apple and Samsung. It was Xiaomi who found a way closer to customers and led this wave of domestic mobile phones, forming a virtuous circle today. This is a great contribution of Xiaomi.
With the core aspects of Xiaomi's business accumulation, innovative research and development, marketing, talent market reserve and supply chain management for many years, I believe that Xiaomi is now mature and the whole process operation should be smoother and more competitive. Naturally, it is profit.
It is only the second rise of domestic mobile phone brands, which have been reformed many times. Now they have reached the point of fierce competition. They can't expect to make a lot of money by high profits, but they have to walk on thin ice all the time. If they slack off a little, they will be beaten behind until they disappear.
Or bless Xiaomi and Lei Jun. ..
Netizen 4: First of all, do you say that Xiaomi sells mobile phones at cost? Then you underestimate the businessman. As the saying goes, "no business is dishonest", honest people can't do big business.
Xiaomi's selling mobile phones at the cost price is only their own rhetoric, and it does not destroy the belief plot of rice noodles, but it is a fact.
Xiaomi only sells mobile phones, and the profit is very low. For example, a mobile phone earns 10% or 5%. Compared with Apple's 30% or 40% profit, it is equivalent to the "cost price" of selling mobile phones in the eyes of businessmen, because a mobile phone only earns tens of dollars. But if you multiply it by tens of millions of billions of sales, it will be considerable.
There is also an important place that many people generally ignore, and it is also something that Xiaomi made a fortune-MIUI. On the surface, it seems that Xiaomi has been adapting to miui, adapting to popular third-party models for free, and some developers have adapted to third-party models, which seems to be pure expenditure.
But in fact, this is not the case. Judging from the advertising volume of the mainland version of miui in the past two years, the annual advertising revenue is at least 100 million, as well as the download revenue of the app store.
The most important asset growth of Xiaomi is the ecology of Xiaomi. From the beginning, Xiaomi intends to build an ecosystem similar to Apple, improve the stickiness of users and make full use of the value of users.
If you say that Xiaomi has earned tens of billions of assets (I personally understand that you are more inclined to this direction, not asking Lei Jun's personal assets), this is actually not the actual assets, but the market's evaluation of Xiaomi's value.
In the past two years, the growth of Xiaomi's assets mainly benefited from the strong growth of Xiaomi's main mobile phone business and the growth of Xiaomi's ecology. The market is naturally optimistic about Xiaomi, so of course there are tens of billions of assets today.
Netizen 5: Xiaomi's ambition is to build an ecosystem and a business empire as soon as possible. The starting point is the high cost performance that diaosi can afford. When it has an absolute audience and fan base and a good reputation, it will launch a series of products one after another.
Because Xiaomi belongs to an Internet company, many products are actually OEM, and Lei Jun's team has strong marketing energy, so the cost is very low, and any action will become the headline.
There is still a profit. After all, he has sales volume, and it is easy to negotiate prices with upstream suppliers for those sales volume.
His explosion has always been praised by everyone, and it has also subverted many industries, such as battery 9.9, which everyone wants to buy, as well as home improvement, loan finance, home furnishing and so on.
Any explosive product can quickly gain a large number of customers through word-of-mouth marketing, and of course tens of millions of sales are also profitable.
His business empire has just begun. He doesn't buy a mobile phone. He sells explosive products and digs anything that hurts.
Once this imperial ecosystem is established, it is really infinite.
Netizen 6:
First of all, Lei Jun does not sell mobile phones at cost price, but sells mobile phones at low profit at cost price.
In addition, is it feasible to sell mobile phones at cost? Feasible. Lei Jun's earliest idea was to let the Xiaomi model eventually evolve into this, selling things at full cost.
So how do you make money? Relying on various Internet services and surrounding ecological value-added services.
In other words, the mobile phone can be sold to you at the cost price, but if you buy my mobile phone, you will more or less use miui's built-in Internet services, such as advertisements, games, Xiaomi Finance, cloud services, videos, browsers, rice noodle cards and desktop themes. These are all internet services.
Then you bought my mobile phone and thought it was good. You wanted to buy some peripheral ecological products from me, such as film, bracelet, water purifier and so on. These things will also subsidize the profit of mobile phones, and you can also profit from the surrounding ecological products.
So Xiaomi mode is intentional. In the future, mobile phones will be sold to you at the final cost price, but various Internet services and surrounding ecological products are my profitable parts.
As for how Xiaomi makes money at present, Xiaomi does his own marketing (Internet marketing) by removing intermediate links, such as self-built channels (Xiaomi. Com), instead of opening hundreds of thousands of stores offline or advertising everywhere, so that the hardware cost can be reduced and sold to you at a small profit.