The main income of Tencent Video comes from the following items:
1. Membership income At present, membership income accounts for a large part of the website income. By avoiding watching advertisements, solo dramas and self-made dramas, Tencent will attract a large number of members, and their membership fees are part of the source of income.
2. Advertising revenue. For non-members to watch videos, they need to watch advertisements for a long period of time first, and insert advertisements in the middle of watching. In this way, placing advertisements on Tencent video website will give Tencent video company a considerable advertising fee, which is also the most important source of income for Tencent video website.
3. Other income, Tencent Video Company can also invest in other projects and develop new counting to generate income.
brand concept of Tencent video:
at the end of 2116, Tencent video put forward a brand-new brand concept-"Don't lose the good times", which made a brand-new appearance with a younger positioning and more appealing to users, and showed a brand-new brand logo. Adhering to the values of "content is king, users are the center", Tencent Video
has made great efforts to highlight the differentiated competitive advantages of high-quality content, deepen emotional communication with consumers and continuously create greater value for viewers and
advertisers through this brand upgrade.