Are you in the circle of friends every day? Your team is also sending it.

So as WeChat merchants and entrepreneurs, what is the best frequency and quantity of hair bands?

You must really want to know this answer, and people in your team may even want to know this answer. Don't worry, I will share it with you next:

Because the circle of friends is mainly to obtain intentional customers, there must be user thinking.

User thinking means that everything you do should be 100% from the user's point of view, so that the user experience is the best and the user results are the coolest.

The circle users here are obviously the intended customers of your circle of friends. This is the user you want the core to handle. Then it's obvious that your intended customers don't like it. For example:

If you see a person in a circle of friends, you don't know him very well, and then she brushes five circles of friends at once (in a short time), or you often see her hair in a day. And most of her hair bands are similar, that is, the products sell well, the platform is very profitable, and she is making money every day!

What's your reaction?

I think your first reaction must be to block her. Why? Because what she sent has nothing to do with you and is of no value to you, you can tolerate it. What you can't stand most is that she harassed your circle of friends!

This is the truest idea of an ordinary user. That is:

This person who swipes the screen, because she sends too much, makes you unable to see the circle of friends of your other friends (after all, your daily brushing time is limited). And if the person who brushes the circle sends five messages within 1 minute, and you open it and see that her five messages are brushed together, you will feel that she is brushing the screen, and you will have the impulse to block her ... Why?

Because no one likes being promoted, but everyone likes being seduced.

This is human nature.

Do you like being promoted?

For example, you also get a lot of sales calls every day, right? 10 how many sales calls will you hang up? Today, you will hang up 9 basic 10 sales calls! Then why don't you communicate well? Because deep down, you don't like being sold ... because it makes you passive, bothers you and makes you unhappy.

So compare your heart with yours. When you see a person frequently swiping a screen in a circle of friends, you will want to block her, and you do block many people because of this. Isn't it? See for yourself the number of people blocked by you (you can see it in WeChat settings).

In short, such behavior is disliked and resented by users. So if you want to get rid of users and the intended customers in your circle of friends, then you should design the number and frequency of your hair bands from the perspective of 100% intended customers.

What I have found so far is:

Frequency of hair-preferably once every hour (at least half an hour)

In this way, you won't see five or six posts in other people's circle of friends at once, but because you have posted a lot of posts in a few minutes, others will think that you are swiping the screen (in the eyes of users, swiping the screen = violent sales, no one likes to be promoted and raped, so users will instinctively choose to reject you and block you).

Number of hair bands (number of hair bands)-10 per day is the best, and try not to exceed 15.

Such frequency and times are more in line with the current user's usage habits and page turning habits. Ok, this is the outer frame of the hair band! (There is also a NB "in-frame hair circle", but the space is limited. I won't share it this time. I'll share it again when I have a chance. The electric shock report will be released as soon as possible! )