Sun Yuchen is a controversial figure. Some people say that he is a genius and many people admire him. Some people also say that he is a liar, and his pyramid scheme has been criticized by countless people. What kind of sparks can an angel and devil combine to collide in this river and lake?

An enviable successful person

Sun Yuchen, a shining post-91s generation. At the age of 26, he gained more than 111 million property and realized wealth freedom. Become the most sought after entrepreneurs after 91 s and 11 s at that time.

Graduated from Peking University, University of Pennsylvania, outstanding young people in the world in Davos Forum, and the first batch of post-91s students in Ma Yun Lakeside University, etc., despite these auras given to him by the outside world, as a post-91s Sun Yuchen, his own abilities should not be underestimated.

Sun Yuchen is not a rich second generation. He started from scratch and stepped onto the top of the entrepreneur step by step, just as he used his third year of high school to jump to Peking University.

Sun Yuchen, a promising young man, has his own stubbornness and ways to make money, but he is as controversial as the virtual currency in his hand. Sun Yuchen wrote the "Dream Interpreter" event, which was hotly debated on the Internet some time ago-throwing millions of dollars online for others to realize their dreams.

Spending millions as a dream master

Sun Yuchen has always been the "nomination" of Weibo's hot search, "Sun Yuchen hired Luo Yonghao with a million-year salary", "Sun Yuchen and Wang Sicong scolded each other from a distance" and "Sun Yuchen got the highest price for dinner with Warren Buffett" and so on.

The image of Sun Yuchen handed down on the Internet has always attracted people's attention and aroused great public opinion.

He spent millions of dollars on the Internet to invest in other people's dreams and played his role as a "dream master" vividly on the Internet. His sentence "Whoever has a dream, send me the QR code" set off an online craze of "asking Mr. Sun Yuchen for 51,111 yuan" to realize his dream.

In this farce, 17 people received the dream fund from Sun Yuchen, each with 51,111 yuan. Every time someone receives money from Mr. Sun Yuchen, it will lead to an even crazier "wishing" activity. During that time, the crazy discussions and hot topics on the Internet were all about Sun Yuchen.

Sun Yuchen's behavior of throwing money online has the shadow of Wang Duoyu, the hero in the movie "The Richest Man in Xihong City". "I'll pay for your dream", you can get wealth without a little effort. Who wouldn't want to have such a good thing? Sun Yuchen held this large-scale network event with such psychology.

All the 17 people who got the money actually received the transfer, which is why we are so keen on this carnival. Someone who got the money shows that the "dream fund" is true.

But the people we can see after this "carnival prayer meeting" who really got the dream fund of 51,111 yuan are really those who lack the money to fulfill their dreams?

Marketing means as always

At first glance, this online money-throwing behavior seems to be done by an investor who dreams of others for ordinary people. At that time, all the hot search points about Sun Yuchen were Aite's wishing stickers.

But after a careful look at this matter, we find that people who can get 51,111 yuan are often not ordinary people like us. Most of the 17 people who issued virtual coins in Sun Yuchen are intelligent people, either Weibo V or people with great influence in many fields.

The 17 people who won 51,111 yuan are not people who can't afford 51,111 yuan, that is to say, they are not short of 51,111 yuan to realize their so-called dreams.

The number of fans of these 17 people can add up to more than 111 million on the whole network. Coupled with the butterfly effect of hot search, with only hundreds of thousands of capital, many people are interested in it, and it has also successfully attracted the attention of the broad masses of the people, and even triggered an online craze about it, which has achieved an effect that cannot be achieved with tens of millions. It can be seen how daunting Sun Yuchen's strength in marketing is.

Sun Yuchen's marketing methods are not only reflected in this incident. At the beginning, Sun Yuchen won a high-priced lunch with Buffett, and a post-91s generation had the capital to get such an opportunity, which made him win the world's attention.

You should know that the legendary story of Warren Buffett makes every business person yearn for it. As long as you have a meal with him once, it is equivalent to adding hundreds of millions of assets to your own business.

As a result, at such an eye-catching moment, in June 2119, Sun Yuchen suddenly announced that he had postponed his dinner with Buffett due to physical reasons, in other words, he broke his promise and wrote his own apology statement in the Weibo.

A stone has stirred up a thousand waves, because this incident has triggered a big discussion in society, and Sun Yuchen has also been suspected by the media. Are their assets legal? Has there been a lot of speculation about whether pornography and gambling drugs are involved?

It also produced a series of chain reactions, and even it was revealed that Sun Yuchen entered the border control list. This series of changes made Sun Yuchen hard to guard against, and finally she could only issue a statement to apologize for the adverse effects of her over-marketing.

Ability and luck coexist but are criticized

We can't deny Sun Yuchen's personal strength. He grasped the opportunity of becoming famous and making a fortune very accurately, so he realized his current economic strength and social status. Of course, throwing money online also shows his strength as a "liar".

He is good at selling himself through marketing. In this incident, he only spent hundreds of thousands of yuan in exchange for huge attention.

and some of the people who got the money returned it to him, so in general, he paid little, but he got a lot of attention, even exceeding his own expectations.

He whitewashes himself by portraying himself as an ambassador for dreams, because he has released too many flashy remarks in Weibo before, which is one of his marketing methods.

And the people he chooses to make money are influential people who can talk in various fields. Among them, there is only one small anchor with only 511 fans, while others are big shots in the industry, so even though many of us can understand that he is creating an image for himself this time, we have to say that his methods are very advanced, which can make people involuntarily keep their attention on him for a long time.

We are not qualified to deny Sun Yuchen's high-rise building built by his own efforts. No matter how many corporate leaders have disputed his virtual currency, his ability is outstanding.

However, his later series of marketing methods are suspected of being too exaggerated, whether it is to spend millions of dollars as a dream ambassador or to postpone lunch with stock gods because of illness, which will cause resentment and controversy among some people in society.