If you want to optimize the keywords of your website, you must first locate clearly and know what kind of keyword optimization your website is suitable for. Then start to study the advantages of your own website products, so it is not difficult for you to optimize a website keyword. Of course, this premise is that you know SEO?

first, what is SEO?

seo optimization is the abbreviation of search engine optimization.

It is to make your website rank higher and provide more traffic and transformation for your

website.

SEO? In a professional answer, it is to rank search engines, that is, to make the website more in line with the algorithm rules of search engines. That is, some operational things.

to put it simply, SEO means that we enter a certain word we are looking for in Baidu. For example, if we are from Changsha and want to decorate, we will search in Baidu, Changsha Decoration Company or Changsha Decoration Company. And seo, that is, through technical means, to put Changsha decoration or Changsha decoration company in the top of the search engine as much as possible, in order to get more traffic, so as to achieve a goal of profitability.

So, now doing more seo has been biased towards doing user experience, not just doing technical things.

that is, to put it bluntly, seo is to do what users like, so that when users search for what they want, we can provide everything we can and then give it to the search engine. As long as the search engine thinks that this is what users want, then this website will be ranked first.

two? What kind of person you learn SEO with determines what kind of person you become

If we learn from the weak, then we will become the weak, and if we learn from the strong, we will become the strong, so what kind of people you mix with determines your direction in this industry. There is such a man who has shared the systematic knowledge of SEO and the thinking of solving problems with everyone online every night since 2117. It has been nine years since now. Under his training, a large number of excellent SEO executives and entrepreneurs have been born, and he has become a well-deserved godfather in the SEO industry. Do you know who he is? Do you want to learn from him? This is not a problem. You only need to pay time and nothing to listen to his class. If you want to listen, you can add this group, first of all, 215, then the next few digits: 113, and the last few digits are: 587. If you combine them in order, you can find our idol and let you know what the SEO course is.

SEO tutorial 2: new rules of SEO

1. The gameplay has changed the three dimensions of SEO

First, look at SEO from the perspective of operation. Our theme is to talk about SEO2.1. In the past, we did SEO, especially focusing on links and keyword ranking. But in the past two years, the practice has been completely different. We are facing increasing challenges and various external factors are becoming more and more complicated.

now, if you make a good website, you should pay attention to the following three points. Business objectives, market demand and competitive situation. Business objectives are what we must pay attention to. Generally speaking, there will be phased indicators for SEO. In addition to considering the basic situation, we also need to understand the market demand, because different needs have different operation methods, which will also bring us different opportunities and also give us some methods of differentiated competition. Considering from three dimensions, we will be more clear about the situation of SEO. On this basis, it will be more convenient for us to operate again.

2. Prevention of SEO risks

The triangular pattern of search marketing is relatively simple, and the relationship among websites, visitors and search engines, websites, visitors and search engines, when we understand the triangular pattern of search engines, we must understand what rules and methods search engines have. Only after we understand its rules can we avoid making mistakes, especially for a large website. First of all, we should guard against risks, not goals, because the search engine industry, especially SEO industry, can't start all over again. We should guard against risks first. Search engine collection, sorting and punishment, be familiar with the rules of the game, and avoid risks reasonably.

3. Behavioral characteristics of visitors

After we understand the rules of the game of search engines, we need to know what kind of behaviors visitors have when searching and retrieving results. You can take a closer look at this picture. When a visitor retrieves results through search engines, his attention is 31% on the title, 44% on the abstract and 21% on the path. You can think about the other five. We have studied the game rules of search engines and the changes of visitors' psychological behavior, and we have inferred a reasonable model for our website. Here is a website where users come in and go through these

steps.

4. Support of correct ideas

SEO map, here is a simple image map. Extending from the previous picture, visitors and search engines, for search SEO, we consider these four dimensions from keywords, external links, content and code. After we understand the knowledge system of SEO, it is not enough. We still need to have the correct concept to support it, so we can have a more reasonable operation mode, so the correct concept is the first one, and the concept is the mentality. Values are directly due to our operation. This is the SEO technical outline, and many people are familiar with it, so I won't elaborate on it, and many people know it.

SEO tutorial 3: What power does an excellent SEO manager need to build

1.SEO

SEO execution? You can have a look. After we understand the rules of the game, we can understand our support system and the psychology of visitors. With these, it is not certain whether the benefits of our website can come out, including our excellent SEO strategy, and it is not necessarily necessary to have strong execution. Influence, judgment, driving force, unauthorized leadership. Influence means exerting your influence, persuading others to cooperate with you, and we discuss cooperation. If you can't influence others and others can't cooperate with you, no matter how good your strategy is. After we have the judgment and influence, we need to achieve the goal next, which is the driving force. The driving force is characterized by our need for results, guidance and not being satisfied with the status quo. Without authorized leadership, in many large websites, there are many things that are not authorized. What should we do without authorization? We need to be a successful SEO manager. Even without clear authorization, we should achieve our goals through influence, judgment, driving force and communication skills.

2. What does the SEO manager do every day

(1) Next, let's go back to our daily work and what should we do every day. As an excellent SEO person, we should think about what starting point and from which angle every day. The first is thinking. We need to make a reasonable plan and an effective plan. After the plan is made, we need to assign tasks, including the allocation of resources, including some risk control. After distributing the tasks, we need to coach our colleagues and teams to achieve our goals together. In the process of counseling, we need to sign some phased goals and documents, whether the goals have been achieved or not, and then confirm and sign the documents. Being an SEO manager should consider these five dimensions, first of all, thinking.

(2) We have made plans and tasks. Whether this project can be done well or not, we still need to find a balance, because some risks are unpredictable. When we launch a project, our SEO work is initiated one by one, which is not as easy to operate as a relatively small website. Therefore, when we launch a project, we must first establish its scope, how long it will take and how much it will cost. And what kind of quality to achieve, these are sometimes we have to identify risks, risk identification, control and transformation.

(3)SEO manager's summary

As an SEO manager, to succeed, we need to pass five points, the three points on the left are our internal factors, and the two points on the right are internal factors. First of all, by changing our internal factors to affect the external, first of all, knowledge, including our industry knowledge, our professional knowledge, the whole change of this industry, etc., this is our knowledge level that needs to be constantly improved. Second, our strategy, we need a good strategy, must be based on the existing resource base to consider. The third is xing Ge. There are different people in a team. xing Ge accumulates our resources. With resources, we can seize opportunities when they come. Therefore, as an SEO manager, we should protect these five points.