1, when we get a new website, we first need to check whether the structure code of the website meets Baidu's requirements and is conducive to optimization;
(1), specifically, we can check whether there are too many css and js in the website source code, and if there are, we'd better call it instead to reduce the time for spiders to crawl the website.
(2) The use of H-tag in websites; H tag is very important, and it will be very beneficial to our website optimization work if used well.
(3) The use of alt tags for pictures in websites; The alt attribute of the pictures in the website is explained by our naming description of the pictures. It is best to use short sentences in alt description, and keywords can be included in the description, but it is forbidden to pile up keywords. If every tag is piled with keywords, it is likely to be positioned as keyword cheating by Baidu.
Second, reconfirm the website keywords. Do a good job in the layout of website keywords. After accepting the new website, we need to determine whether the keywords of the website meet the current situation of website optimization. For example, if it is a new website, is it a national keyword in the early stage? Of course, we can put national keywords in the keyword layout of the website, but in the early stage, it is mainly regional or long-tailed words.
Third, the processing of the website column level. It is best to use the "stump" structure at the column level of the website, which is beneficial for Baidu crawler to crawl and crawl the website content. The column level should not exceed level 4 as far as possible, because this will not only increase the crawling time cost of the crawler, but also lead to the deep content not being crawled.
Fourth, the statistics of daily operation data of the website. We will generate a lot of data when optimizing the daily operation of the website. If we make good use of these data, it will greatly shorten the progress and difficulty of our follow-up website optimization. Shang Hui suggested binding Baidu webmaster platform.