Nowadays, more and more people choose to show their talents on the Internet, which is called Internet popular amateurs. Popular amateurs usually refer to ordinary people who show their specialties or experiences through various Internet platforms, such as short videos and live broadcasts. These people are not professional actors or singers, and their popularity comes from the cloud, not traditional media; Their supporters are not only family and friends, but also netizens from all over the world.

The biggest difference between online pop amateurs and traditional artists is that they are grounded. By standing at the forefront of the network, they show the details and interesting things in daily life to fans and attract people's attention in a unique way. In addition, they are free to express themselves in their own way, not bound by industries or institutions, and interact with the audience to increase mutual trust and goodwill.

Due to the popularity and coverage of the Internet, the influence of Internet amateurs is growing. Their videos or performances are often forwarded and praised on social media, which has played an irreplaceable role in promoting the spread of products and brands. In addition, the popularity of amateurs on the internet can also have an impact on culture and values, making people re-examine their inherent concepts and positions and become more open and inclusive.