It seems that these shopping malls are paying attention to making money, and small and medium-sized enterprises are eyeing up, hoping to enter the ranks of B2C shopping malls and make a bucket of gold online. But in fact, every time B2C Mall invests 100 yuan in advertising, it will lose 10 yuan. Everyone is burning money, but why should we burn this money? What is the way out for B2C Mall? The author of this article will discuss with you. First, the average B2C mall will die. According to industry information reports, since 2004, countless websites have begun to try to build B2C shopping malls. Especially in 2008, it reached an unprecedented peak. However, behind this prosperity, the fact is that a large number of B2C shopping malls are losing money. Even though Dangdang, which has been doing e-commerce for 10 years, has been listed, it still shows a loss of 70 million in the financial statements of the third quarter of 20 1 1 year. In addition, Letao.com and Fanke.com are also losing money. So many cases of loss in shopping malls reveal a phenomenon: the general B2C shopping malls will die. Second, B2C Mall is in the stage of grabbing the market. As we all know, the cycle of a commodity has four stages: 1 and the lead-in period. 2. Growth period. 3. maturity. 4. recession. The first stage is the lead-in period, characterized by a large number of well-funded businesses entering the market, rapidly penetrating the market through various preferential policies, occupying a large market share, and being the first brand in the industry from the beginning. Therefore, the B2C industry also follows this principle. At present, domestic B2C is not mature, and everyone is grabbing market share. Every shopping mall wants to form a monopoly and become a leader. However, in the early stage of an industry's development, if you want to occupy market share, you have to burn money, and if you want to make money, you have to sacrifice the market. Therefore, most shopping malls can't burn outside shopping malls like Dangdang and JD.COM, and 99% of small players have no living space. If you are a petty-bourgeois investor, don't focus on B2C mall. There are too many cases of B2C shopping malls closing down, just like ordinary people don't pay attention to opening Wal-Mart and Carrefour. These are all projects that must occupy a large market share to play well, and ordinary people must be cautious.