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What to sell in an online shop?

What to sell when opening an online shop in p>2117

Unpopular products

Novices who open a shop are first-time entrepreneurs themselves, and they are all vulnerable groups in terms of experience, understanding of Taobao and management ability. If it is a hot industry, the chances of success are very low. Then we need to find some industries or categories, and the competition is very weak, so the store manager himself doesn't need any operational ability. As long as he is a little better than his competitors in other aspects, he can start the online store first. Why do you say this? Because through our sampling of some store managers, many people put the online store on the right track through unpopular products when time and opportunity are good.

However, this kind of products is short-lived, so we can choose from the following three aspects:

(1) The peripheral products of popular events

As long as they are popular events, there will be corresponding popular products, such as Hu Ba in monster hunt, various weapon dolls of Star Wars

The derivative products of popular movies, and the mermaid, a movie that has just caught fire recently, you can find the following picture. Very simple, Baidu, Baidu has a hot search list (/) every day, and you can find business opportunities in it.

someone asked, and found a hot event. Is there no place to purchase? Where can I find the right source of goods? This kind of hot event, certainly not only you find business opportunities, Taobao distribution platform, Alibaba, will certainly have corresponding products.

The characteristics of this product are fast cycle and high sales in a short period of time, but there will also be a fatal point, price war. When most customers start selling this kind of products like you, their prices will be suppressed soon, resulting in little profit for you. The store manager should be psychologically prepared for this.

in addition, in the initial stage of hot selling, the cost of the product will be higher, and the store manager should purchase a small amount of goods to avoid that after mass production, you can't reduce your own sales cost, and the competitiveness of the product itself is not high. Therefore, the store manager should retreat in time to find new business opportunities.

This kind of unpopular product has little money-making effect, and experts will not look at it, so the competition will be less intense, so it is suitable for novices to operate, but not all novices can find such products. I think this product is suitable for discerning young people, sensitive to hot spots, and it is no problem to make a little money in Taobao.

(2) Unpopular brand products

Most of the brand products are operated by people, and the competition is fierce. Beginners don't have the funds, so don't choose that kind of well-known brand. The unpopular brand here, I said here, has its own fans, and the number can be small, but if necessary, I will go to Taobao for search, for example:

I used a mask, South Korea.

There are brands with millions of searches and thousands of searches for such brand products. As long as you pay attention to what people around you use, if the effect is good, you can see if there is an opportunity to make an unpopular product.

The above are the advantages and disadvantages of this kind of products. Because it is a brand product, there is no difference in product differences. The pictures and descriptions are similar, and only the price can compete. What is the hottest product at present? Purchasing, overseas purchasing ~ ~ The products selected are some foreign brands that are not well-known in China but are very easy to use.

The products here focus on product quality and price. If you have good overseas friends around you, you can use such products as a starting point when you open a shop. But don't be too happy. If the online store has natural traffic and sales volume, the store manager should consider the transformation and find some related products to do

(3) small needs in life

If the first two kinds don't suit you, you can try this method of finding products, but this requires the store manager's eyes very much. In life, we will often need some gadgets. What about these small needs? But for the small demand of this part of people, there are thousands of sales per month.

there is another kind, that is, there are offline sales, but the sales volume is very small, but the online store serves the whole country, even if there is 1% demand, it is tens of thousands of demand groups, and the competition is relatively small, so it is suitable for beginners to operate.

For some creative products in life, the store manager can check Taobao data according to his own feelings, and then he can know whether this product is suitable for you. For example, the mini-deposit machine

has a very high search index, but the number of treasures is relatively small. Using this idea, we can develop many small products and combine them with the store manager's own preferences.

(4) products with extremely low profit margin

There is a great demand for these products, but the unit price is very low. For example, this bumper I am looking for is 5.8 yuan after the unit price, and it also includes postage. The monthly sales volume is 7,111, and the sales volume is also limited.

As for the products here, even if the category is the first, the profit is relatively small, and experts will not enter, but for beginners, it is a product that can be tried. You can look for such products specially if your level is not high.