Ma Yun, as a capitalist, did ANT FOREST really just for public welfare? ANT FOREST really can't be used to make money? In fact, Ma Yun's purpose in ANT FOREST is not just to do public welfare. Behind ANT FOREST, there is a huge interest chain. Some people even earn 200,000 yuan a month through ANT FOREST.
First of all, let's take a look at Ma Yun's real purpose of being ANT FOREST.
Alipay is the largest payment platform in China, and its global registered population has exceeded 65.438+0.2 billion. For an Internet company, what can best reflect its commercial value is not the number of registered users but the daily activity of its APP users, so the company will invest a lot of money and personnel in its daily activities.
In the past, people only opened Alipay when paying, but there is more than one Alipay platform, so some people may not open Alipay for several days. For Alipay, an APP with so many users, the most important thing is how to make users use it every day.
So Ma Yun came up with a solution. As long as Alipay has social functions such as WeChat, it will definitely improve Alipay's daily life. So Ma Yun launched the little game "ANT FOREST".
After the introduction of ANT FOREST, the effect is extremely remarkable. Everyone will open Alipay to collect energy when they are bored on their way to work every day. After the launch of ANT FOREST, it continued to bring tens of millions of daily activities to Alipay, and the daily activities of Alipay increased by 40%. In just half a year, registered users exceeded 200 million. It took a whole year and a half for WeChat to reach the same registered users.
From the introduction of ANT FOREST to today, Ma Yun has planted more than 50 million trees in the desert, covering an area of 39,000 mu, reducing carbon emissions by 2 million tons and making great contributions to environmental protection. At the same time, it also brought huge commercial benefits to Ma Yun.
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The ANT FOREST project has enabled Alipay to gain more users' reputation and sense of identity. This game allows users to have a goal. With social interaction elements, users will not only continue to play this game by themselves, but also drive friends to play together. The most important thing is that ANT FOREST has made achievements that other games have never made. His efforts in the virtual world will be reflected in the real world, contributing to improving the environment around him and making users feel more involved, which will undoubtedly improve the stickiness of users, which is undoubtedly beneficial to Alipay.
Finally, ANT FOREST also promoted the green finance of Ant Financial. As early as 16, Ant Financial announced that green finance is the company's new strategy. So what is green finance?
Green finance refers to economic activities that support environmental improvement, cope with climate change, and save and effectively use resources. It is a financial service for project investment, project operation and risk management in the fields of environmental protection, clean energy, green transportation and green building. To put it bluntly, it is to make money through environmental protection.
ANT FOREST needs to collect energy through low-carbon behaviors, including walking donation, green office, offline payment, living payment, online ticket purchase, appointment registration, ETC payment and electronic invoice. These behaviors are only the nine consumption scenarios covered by Alipay, which means that ANT FOREST has laid a good foundation for the green finance of Ant Financial in advance and guided users to spend in these directions. These measures make Ant Financial Service go further and further.
Up to now, it has begun to prepare for listing. Although the listing process is full of twists and turns, even in the foreseeable future, it is enough to show the success of ant green finance. ANT FOREST has created a win-win situation. Instead of forcing users to do anything, it encourages people to form the habit of green consumption through subtle ways such as encouragement, socialization and preferential treatment. Users get benefits, ants make money and contribute to environmental protection.
Jing Xiandong, director of Ant Financial Services, said that in the future, everyone should have three accounts, one is a financial account, that is, Alipay, online banking and ant wealth, which can help us consume; The second is a credit account, which is equivalent to sesame credit; The last one is the carbon account, which is ANT FOREST. Alipay includes these three accounts, which shows how ambitious Ma Yun is.
ANT FOREST is Ma Yun's long-term layout, so how can ordinary people make a profit through this public welfare project? Can anyone really earn 200,000 yuan a month by ANT FOREST? In fact, there are two ways to make money with ANT FOREST, and the way is very simple. One is to plant trees for others, the other is to teach others to make money.
As we all know, ANT FOREST's game was very popular after its launch, just like when we played the game of stealing vegetables, someone specially collected energy from time to time and kept guarding Alipay to "steal energy". In addition to collecting energy by yourself and stealing energy, you can also get energy by paying, that is, watering and planting trees.
Where there is demand, there is a market. Since someone needs energy, give him energy, and some people make money by donating energy. Some people on the Internet shared that through the operation of multiple mobile phones, they helped others to steal water and earn 200,000 yuan a month.
If you go to Taobao to search for related keywords, you will find that there are many shops doing this business, with monthly sales reaching several thousand. Services include quick watering,10000g is 24 yuan, and monthly watering, and as many as1000 people need 900 yuan every month. ANT FOREST also sells some gadgets, such as protective covers, accelerators and so on.
This way of selling services is almost non-existent except for opening an online shop. This is a purely profiteering project. In addition to this way of selling services, there is another way that is actually cutting leeks. How to cut leeks? It is to tell others how to make money and advocate what to earn100000 or 200000 a month. When someone is interested in it, he will start selling courses. If he buys dozens of courses, he can earn more than 10 thousand, even hundreds of thousands. This is only the first step. When you start to do accounts in his way, I will sell you some gadgets by the way.
Of course, maybe you can earn some money by the way he taught you, but with more and more people entering the stadium, you will certainly earn less and less money. Some people may follow suit, continue to sell courses to cut other people's leeks, and make some money, but the money they earn will definitely be less and less. When no one is playing in ANT FOREST, the leaders will definitely leave when they earn a lot of money, and it is a question whether the people behind can earn it back.
In fact, all online earning is essentially the same. If you want to make a lot of money, you must grasp the core point. Seeing the profit point before the project is launched is undoubtedly a personal ability with high asking price. Once the core point is determined, we must continue to adhere to it. 90% of people are "dead" and persist, drying nets for three days and fishing for two days. Finally, it must be a proper leek. If we can persist, maybe leek can turn over.
There are so many routines in ANT FOREST, and with the passage of time, its function will definitely become less and less. Because of this, Ma Yun later introduced Ant Manor, which is actually the same routine as ANT FOREST, but in a different form.