The scale growth of flower market reflects the upgrading of consumption structure, and consumers pay more and more attention to the demand of "pleasing themselves". So many entrepreneurs, especially women, turned their attention to the flower market. I don't like the bondage of the workplace. Just open a small flower shop. It's beautiful and profitable.
What we usually call flowers, technically called fresh cut flowers, refers to flowers picked from the whole plant, while green plants refer to the whole plant planted in flowerpots.
Due to the different characteristics of products, the business models of flowers and green plants are different in details. This paper mainly aims at small flower shops that manage flowers and analyzes the living conditions of this group.
The main business of small flower shops includes flower retail, weddings, celebrations and other large-scale activities, but in terms of flowers for weddings and activities, they are highly dependent on channel resources.
In the flower market in Beijing, it only takes 20 yuan to tie 20 roses. On Valentine's Day, it may rise to 40~60 yuan. In a flower shop, it costs 80 to 100 yuan. If tied into a bouquet, the price will be more expensive. Therefore, the gross profit of fresh cut flowers will generally exceed 80%.
If flower e-commerce is only such a model, it seems that it will not have an impact on small flower shops. However, the development of flower e-commerce has promoted the emergence of two high-end flower brands to a certain extent.
Selection skills:
1, look at the flower head
When choosing double flowers such as roses, the petals of the flowers are more layered, and it can be seen whether the petals of the flower head are soft or tough. If it is a hard feeling, it proves that the flowers are relatively fresh. At the same time, petals with elasticity and bright colors are suitable for purchase.
Step 2 look at the state
If you take it home and put it in a vase, you'd better choose those flowers that are in bud. In this way, you can enjoy the whole process of flowers blooming and withering in the future, and at the same time, when you are in full bloom, you will emit a unique fragrance.
If it is used as a meeting flower or for other purposes, you can choose blooming flowers, so that the bouquet will look full and full of vitality.
3. Look at these flowers
The longer the branch, the fresher it is: when buying flowers, you should choose the oldest branch of the same kind. In order to keep fresh and improve water absorption, the flower shop cuts off the lower end of a section of cuttings every day. Therefore, the longer the stem, the fresher the flowers.