Below, I will share some common profit models of WeChat official accounts, in no particular order. The purpose is to give you some reference, whether you can use your official WeChat account to expand, and how to use the profits of these fans needs to be combined with your own actual situation, because there is no perfect solution that can be applied everywhere.
advertoria
Needless to say, soft advertising is the simplest way to generate income from the media among all official WeChat accounts, and the amount of money can be discussed by yourself. However, the premise is that advertising soft articles on your official WeChat account must have practical effects. Nowadays, advertisers are getting smarter and smarter, and it is not so easy to deceive people simply by brushing some readings. Regarding the third-party order taking of soft text, here are two soft text advertising platforms: micro-broadcast and communication.
Tencent guangdiantong
Guangdiantong is well known that there is no suspense, but there are certain restrictions, requiring more than 50,000 fans, which is the mainstream channel for many WeChat to make money. But now, compared with 1 month ago, the income of Guangdiantong has dropped by at least 1/3. If it is a personal traffic owner, it needs to charge 20%-40% personal income tax. For friends with high income from Guangdiantong, it is suggested to change it into an enterprise traffic master as far as possible, and only 3% tax is needed to issue VAT invoices.
For those who don't have so many fans, you can directly contact others to promote some advertisements.
An intermediary platform or a merchant issues a bill
Take orders through third-party intermediary platforms, or send orders directly from professional intermediaries and merchants. But now there are few orders on the third-party intermediary platform. From a few orders a day before, there is no 1 status for half a month now, and almost no updates can be seen on the platform. However, professional organizations or businesses send orders directly, because there are many WeChat accounts now, and many WeChat businesses of CUHK can't always insist on advertising, so the competition is fierce, and the official WeChat account used may not be applicable.
Issuance of commercial bills
This is the same as sending a soft article, but here the official operation directly writes the manuscript, so in comparison, the manuscript will be more objective and credible, which will make users trust and eventually form the transformation of products or services. This is definitely more interesting than the advertiser's own soft text. Of course, this is not written in vain, and advertisements mainly pay more, but the premise is that this method is generally suitable for a certain popularity.
Third-party CPS platform
Through the third-party CPS platform, it is equivalent to taobao guest through the official WeChat account fan traffic resources. However, because the income of CPS platform is relatively low, when there are many channels ahead, basically everyone does not consider doing CPS, but it is still possible to earn a little pocket money.
Sponsorship or naming
This is also easy to understand. You should set up a unique activity on your website and preset some links suitable for sponsorship. Once the event is popular, I believe that there will naturally be matching advertisers to come to the door and sponsor them with cash or gifts in order to get more exposure.
And the title. By the same token, your activity is popular, so you can find some companies or advertisers to cooperate like selling bullet train advertisements, just like Mango TV's "I am a singer" now, every time? Confession laundry detergent I am a singer? Broadcast the title.
Organize your own activities
Organize your own activities, like Almighty Bear and Luo Ji's thinking, build your own community, and then organize online or offline activities to profit from it. Such as salons, training, sharing, making friends, cycling, traveling and so on. In order to erase your hosting cost and reward your hard work, you have 200% reason to charge fees. The key is that advertisers will sponsor your activities.
VIP user fee
This is actually playing with the concept of community, charging VIP users, creating a top circle and providing more valuable things. This is very common, but it doesn't mean that WeChat official account has fans. The key to charging VIP users is not how many fans there are, but how capable you are. These people are either opinion leaders, have unique skills, or use their fame.
There is also a kind of paid reading about this, which is the same as charging VIP fees, but it is the same as paying for reading novels here. Of course, this also requires you to have enough articles. Xu Danei's media notes did this. If you want to watch all or all the content every day, you have to pay, and millions of dollars a year will go into your pocket. Don't think that you also charge, just the first person, several dozens of people pay, which is not a model at all.
Micro shop
When it comes to making money on WeChat, the micro-store of WeChat merchants can't be ignored. Whether you are an official micro-store, a micro-store in other places, or a direct WeChat merchant, these fans and traffic of WeChat official account are definitely an important conversion place. As for Taobao, the same is true. Just slowly guide your fans to your Taobao shop and convert them. One place is directly transformed, and the other is responsible for maintenance.
Do service
Using WeChat official account as a service is also a very big development direction of WeChat official account, but it needs to accumulate certain network resources to do it. For example, many large companies now use official WeChat accounts to do industry recruitment services, helping industry corporate customers to release recruitment information, such as "Ghost Feet Recruitment" and "E-commerce Recruitment" in Gong Wenxiang.
Online education and training
In fact, this can also be regarded as a service, but it is a big service of education and a very tall gold-absorbing model. In this network era, virtual space can be used for education and training services. The most typical example is that the new media rankings in the new media field are all made on YY platform? New business school? There are classes once a week, some are paid classes and some are open classes. Fees can refer to traditional online education websites, such as YY Education and yomi.
Agency alliance order
What is the best thing that an agent alliance can do at first? Wemedia from the Media Alliance? . As long as you have first-hand media resources, you can do this. Now there are many media alliances, public relations companies and even individuals doing this. Almost, very profitable, win-win situation. The key point is to have a large number of first-hand media resources.
Physical product
WeChat WeChat official account derives physical products, which is actually very easy to understand. After you make it influential, you can produce your own products. For example, Wang Kai, the famous bald host of CCTV, is known as Uncle Kai's Story Telling, and has published several books and some children's products. The Journey to the West's book published last year sold more than 7,000 sets, with more than one million in his pocket.
Of course, selling physical products can be big or small, you can directly make brands as above, or you can subdivide the crowd positioning on the official WeChat account, and then sell the corresponding physical products, which can be your own products, found products or branded products.
Sell to venture capitalists
It's like selling WeChat WeChat official account as the size of Weibo. There are too many cases, because VC is very indifferent to this piece now. Nowadays, many people who make public accounts and make apps just want to do something, download some data (three to five million) and then circle VC's money. The ABCDEFG circle will make the snowball roll bigger and bigger. However, a person's official WeChat account is impossible.
Local WeChat official account
WeChat official account, local WeChat, is a major development trend of WeChat official account model. The scene is very good and needs to be emphasized. There is still a big difference between the official account of local WeChat and the profit channel of national WeChat. Local WeChat, the overall number of fans will not be particularly large, so it is mainly found directly through merchants or local advertising companies, or you take the initiative to talk to merchants.
On the whole, there are more ways for local WeChat to make profits. For example, the position of the text chain on the custom menu can be sold to the merchant, and the patch advertisement can be placed at the bottom of the content. Even keyword replies can sell annual advertisements. Moreover, the advertising unit price of local WeChat is higher than that of national WeChat, and the current market price is around 500 yuan/1 10,000 fans.
For example, for local tours in Shenzhen and Zhou Bianyou, the profit model is not based on advertising, but mainly on gathering a group of local friends who like outdoor activities. When fans trust the official WeChat account, they can consider cooperating with local travel companies, as well as some clothing customization manufacturers, hotels and farmhouses.
Well, that's all. I hope this article can attract more attention and be useful to everyone. If it is wrong or there is a better profit model, please add it.
The profit model is varied and ever-changing. Your core is to make a good product first, really impress users, and then quietly integrate profits into the product, and it will come naturally. Don't harass users, malicious guidance, or even phishing scams. This is killing the goose that lays the golden egg!