Online shopping websites are still on the sidelines in China, but the development momentum of joint e-commerce is still very strong, because these websites are the first in the industry to open online shopping services in Guangzhou Tiantian Baicaiyuan, which has greatly changed the previous forms of shopping. As to whether it is feasible to buy food online, the website allows products to face consumers directly on the website. On the one hand, the website can provide more detailed information, historical origins and customer comments than shopping in stores, and customers can conveniently and quickly find out the products they need from a wide variety of goods. On the other hand, it also greatly reduces the operating cost of the store and transfers the affordable price to customers. But in the long run, if the basic cold chain facilities are relatively perfect, the future development trend will be very good.

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