Lead: Now all enterprises have their own marketing methods, so we should make marketing strategies according to local conditions. Let me introduce you to the online marketing paper of tea shop, and welcome you to read it for reference!

Tea Shop Network Marketing Paper 1 Tea Shop, as an emotional industry, is very popular with young fashion people, and it can make money while pursuing the quality of life. Many cultural people who are new to business like to run tea houses, which makes tea houses full of humanistic atmosphere and more attractive. In fact, at present, there is a craze for operating teahouses in large, medium and small cities in China

Marketing strategy of operating milk tea shop

Now every enterprise has its own marketing methods, so it is necessary to formulate marketing strategies according to local conditions. The milk tea network is briefly summarized as follows:

First, knowledge marketing.

In the era of knowledge economy, the marketing concept of milk tea franchise stores should also be changed accordingly, that is, the knowledge marketing concept should be established. It attaches great importance to knowledge, information and intelligence, and wins in the increasingly fierce marketing war with knowledge and intelligence rather than experience. Marketing strategy itself is a strategy. Without knowledge, there can be no strategy.

Second, flexible marketing or personalized marketing.

In other words, milk tea franchisees can adjust their marketing activities in a timely and flexible manner to meet individual needs. This marketing method requires enterprises to face consumers, directly serve customers, conduct marketing according to customers' requirements, and provide different goods or services according to different people, places and times around different consumers.

Third, internal marketing.

Employees are also the best advertising carrier. They are our best brand spokesmen. Retaining outstanding talents and improving employee loyalty are the means to improve enterprise efficiency. The sincere work and standardized operation of employees are also the magic weapon for the company to win. Paying attention to employees "employees are the first and profits are the second", which is the core concept in the company's mission statement.

Fourth, network marketing.

The marketing of internet thinking has the greatest impetus to the opening of milk tea franchise stores. Through online marketing on the Internet, milk tea franchisees turn the' flow' often discussed online into the' passenger flow' of offline stores. All people who have followed, commented and clicked on the Internet will be regarded as potential customers and included in the database.

When opening, we will conduct point-to-point customer marketing on the principle of proximity. When opening a new store, milk tea franchisees can use Internet tools such as Weibo, WeChat and website and CRM customer management system to conduct peer-to-peer marketing of online customer resources in various interactive ways. This way can quickly introduce the surrounding customer resources to the nearest franchise stores, so each new store can successfully warm up, meet and exceed the break-even point passenger demand, and even burst. In this way, entrepreneurs no longer need to spend a lot of money on advertising in newspapers and magazines.

Now, through brand influence and internet marketing, fans around will soon know that they can do traffic immediately after opening.

Now we can't live without the Internet, so can marketing in all walks of life. Similarly, the marketing of milk tea franchisees also needs the help of the Internet for publicity. The concept of the internet has no boundaries, subverting the traditional model of the milk tea catering industry: work hard and earn word of mouth. The number of passengers will increase gradually until someone knows your brand a few years later.

Tea shop network marketing WeChat friends circle these two articles share photos, food and chicken soup ... interact with friends in the circle at any time, and WeChat has gradually become a way of life.

With the popularity of milk tea girls in Tsinghua University, more and more people pay attention to the milk tea industry. From an advertising slogan: fragrant and fluttering milk tea sells more than one billion cups a year, and the cups can be connected three times around the world, we can see how many business opportunities there are in this industry. Today, we will talk about the owner of the tea shop and how to do a good job in the WeChat marketing of the tea shop.

The first step is to circle the customer:

The tea shop has been operating for some time and has many stable customers. What we have to do now is to invite customers who come into the store every day to our WeChat circle of friends and establish contact with them, so that these people can think of you every day, become' people' in his circle and establish a strong relationship chain.

Specifically, it is to print the WeChat QR code in your own store on the color page of your product promotion to attract them to scan the QR code, so that customers can definitely benefit from scanning the QR code in the milk tea shop, and they can also get a 20% discount.

The second step is to find new customers:

Wechat's LBS function (that is, location function) can help them do regional marketing well. By using WeChat to find nearby areas, they can quickly find the areas where potential customers are most concentrated. A tea shop is easy to do, that is, go to the university town to find college students, make them friends, communicate with them and attract them to spend money in the shop. When a certain number of WeChat users are added, they will change their personalized signatures to their own store names, such as Tsinghua University Xiao Ye Milk Tea.

The third step is to share the pattern of sublimated products:

When these target customers enter our circle of friends, it will be difficult for us to advertise in our circle of friends every day. No, we should sublimate the product structure. The milk tea girl sells not milk tea, but a woman's heart, a woman's life, a milk tea girl's love view and so on. We can share some touching love stories and experiences in the circle of friends and encourage friends in the circle of friends to share them. At the end of each article, you should write "The Experience of Tea Girl in Chengdu University".

Do intangible sales, as long as customers always remember you, don't do hard advertising.

Here I just take a tea shop as an example to adapt to the bosses of many individual businesses and do a good job in local WeChat marketing, clothing stores, toy stores, fast food restaurants, fruit shops and so on.

In the era of WeChat, all your customers are in your mobile phone. You can do business with your mobile phone. Every new tool of the Internet and the extension of the media will bring new wealth and certainly change the way people do business.

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