Here's what you want. I hope to adopt. 1. About Meituan.com1. Nature of the website: In short, Meituan.com is actually a group buying intermediary network. 2. Founder: Wang Xing. Maybe everyone is not familiar with this name, but when it comes to intranet, I think everyone knows it. Since starting his own business, Wang Xing has established three social networking sites: on campus, on campus and on campus. These three websites have one thing in common, that is, they all imitate well-known foreign social networking sites FaceBook and Twitter. Of course, these three websites are also very successful in China. 3. Operation mode: Meituan.com's operation mode is also very simple, and the website itself acts as an intermediary. Gather people who are interested in buying low-priced discounted goods together to form a group buying team. When the number of people in this team reaches the minimum, they can successfully buy goods and enjoy the lowest price. If the number of people does not reach the minimum, the user does not have to bear any risks whether the group purchase is successful or not. Meituan. What com earns is the transaction fee in the process of group buying. As in the past, Wang Xing's e-commerce is a social transformation, and it is also a complete imitation of GroupOn(Groupon.com), a popular foreign group buying website. He said that its complete imitation is not excessive, not only the profit model, but also the website page design has borrowed from it. Needless to say, please look at the picture: Second, the advantage of Meituan.com is 1, which successfully captures the psychology of users. For buyers, the cheaper the same product, the better. The price offered by Meituan.com is almost the lowest in the market, so it can successfully attract customers to buy. What's even more amazing is that when the number of group buyers does not reach the minimum, users will take the initiative to invite friends around them to buy the goods they want to increase the number of people. In this way, the initiative of the market has been reversed. In the past, sellers increased their efforts to promote their products to attract customers. Now customers bring their own people, completely free of introduction fees! 2. Cost advantage. For sellers, there are two ways to make a lot of money. One is that a single commodity is sold at a high price to obtain high profits. The other is small profits but quick turnover. Each product only earns a little profit, but the sales volume is huge and high profits can be obtained. Meituan. Com uses this principle. Then why did the seller agree to give Meituan.com the lowest market price? This is a problem, involving the cost of goods. As we all know, the high prices of many commodities on the market today are not directly proportional to the production cost, but the expenses of publicity and advertising, transportation and warehousing are at work. In fact, in many cases, these costs are far lower than the cost of goods. When I was in the US Mission. Com takes goods directly from merchants, which saves a lot of money, so the seller will agree to give the lowest discount. Regarding this discount, it is reported online that GroupOn, a well-known foreign group buying website, can get the lowest price of 1~2, and then sell it at a 50% discount, earning 30 ~ 50% of the transaction costs, which shows that the profit is still quite rich. 3. 100% logistics control. Personally, I think this is a highlight of the group buying website, which can be said to subvert the traditional logistics rules of B2C and C2C. Generally, we buy goods, and the seller is responsible for logistics. Of course, under normal circumstances, we also have to bear certain logistics costs. The logistics mode in Meituan.com is that customers will receive a unique verification code in Meituan.com after payment, and then take the verification code to the corresponding city to buy, which can theoretically save the time and cost of express delivery and make people feel more practical. Third, the profit model analysis of Meituan. We all want to know the profit model of com, a brand-new website. Let's take a look at foreign group buying websites. At present, most of the successful foreign group buying websites adopt online direct selling and offline commodity exhibition. Under the special national conditions of China, what profit models can Meituan have? Com adoption? 1, traditional transaction fee. This is the most basic service of group buying websites, but it is different from foreign group buying websites. Foreign group buying websites generally purchase goods from merchants themselves and then sell them to earn the difference, that is, direct sales. Meituan. Com is basically only the organizer, and then collects the commission of the transaction. It sounds like this kind of money is easier to make. 2.VIP membership card. Personally, I think this will be the profit mode of Meituan. Future com. Discount can be determined according to the grade difference of members. Although the profit of membership card will not be much, it will not become the main way of profit, but its main function is to attract more buyers, thus accelerating the growth of transaction fees, killing two birds with one stone. 3. Advertising revenue. Some goods may not be suitable for group buying transactions, but they are likely to have certain correlation with the goods bought by the group. When these goods were put on the US delegation. Com, they can play a very good role in promotion. Moreover, different advertisements can be placed for people in different regions, which also improves the convenience of users. Of course, Meituan. com's profit model will never be limited to these categories. It is a new business model in itself, and I believe it can also create more and better profit models.