In China, the stories of the three major movements in Meng Mu are well known.

Yesterday, Meng Mu chose a neighbor; In Mencius' laziness, she cut the cloth.

Mencius lived near the cemetery when he was a child, and he joined the children's funeral games. Meng Mu thinks this place is not suitable for children to live in.

Later, when the family moved to the market, Mencius joined the children's sale and slaughter game. Meng Mu thought again, "This place is still not suitable for children to live in."

Later, they moved near the school. With the sound of books, Mencius began to be orderly, polite and fond of reading. At this moment, Meng Mu nodded with satisfaction and said, This is where my son should live!

As the saying goes, those who are near Zhu Zhechi are black.

Children are ignorant, what kind of behavior to imitate in what environment.

This idiosyncratic behavior is the mode of thinking we are going to learn today: social identity psychology.

What is social identity psychology?

Humans have a strong psychological tendency: they will automatically imitate the thinking and behavior of people around them.

This is what we call herd mentality.

Features 1: People around you have greater influence;

Feature 2: Imitation is automatic and difficult to detect.

Why is there a tendency of social identity?

This is the result of human evolution.

In the history of human evolution, conformity is usually effective.

For example, if you want to have a good meal and see which restaurant is crowded, it is always right to choose there.

Under what circumstances is the tendency of social identity most easily stimulated?

The answer is that when people are faced with confusion or pressure, especially when they are both confused and stressed.

The power display of social identity tendency in reality;

Case 1: Influenced by the tendency of social identity, young and confused teenagers respect their peers most, not their parents or other peers.

Revelation: For parents, it is better to manage their children than to manage their friends.

Case 2: A despicable sales organization uses the social identity tendency caused by a closed and stressful environment to conduct deceptive sales.

For example, when selling real estate, drive a group of people into a closed space and exert pressure to sell.

Case 3: Example Effect of Advertisement

People see that their favorite stars have done something or have done something in advertisements, and they strongly hope that they have done something or have done something.

This kind of advertisement is very effective. This is why so many manufacturers are willing to spend so much money on advertising.

Social identity psychology is a double-edged sword. Good behavior and bad behavior will spread because of social identity psychology.

Therefore, as a social manager, we should take the following two measures:

One is to stop bad behavior before it spreads;

The second is to advocate and show all good behaviors.

As parents, we should set a good example for children, create a good learning environment for children, pay more attention to children's friends and control the quality of friends.

For us personally, Charles Munger's suggestion is:

When people around you take wrong actions, restrain the influence of herd mentality and remain rational.

Don't make mistakes just because others make mistakes.

When I was coding this article on the keyboard, my two-and-a-half-year-old brother saw it, climbed onto my knee to play with the keyboard and shouted that my brother had to work, too. This is really a living example of following the trend.