"There will be a road in the end, and there will be a Toyota." As one of the first choices for family cars, Toyota can be said to be a Japanese veteran riding a parking lot. Today, I will introduce the history of Toyota.
Toyota is one of the top ten automobile industry companies in the world. Now it has developed into a huge industrial group focusing on automobile production, and its business involves machinery, electronics, finance and other industries. Its headquarters is located in Tokyo, Japan, with an annual output of nearly 5 million vehicles and an export ratio of nearly 50%. Toyota has established the policy of "mass production of high-quality cars at low cost and then joining the world-class automobile industry" since its establishment.
Toyoda Shoichiro, the founder of Toyota Motor Corporation, is a hero in developing Japanese automobile industry. The Japanese called him "the father of Japanese Volkswagen production", and he created the "Toyota mode of production" that later became popular all over the world.
1933, Ichiro Toyoda founded the Toyota Motor Department and started the production of Toyota. 1935 In August, Toyota's first car, "Toyota G 1", was officially born.
Since then, Japanese cars have officially entered the Toyota era; However, in 1945, due to the failure of the Japanese invasion of China, the company shifted its production focus to vans and four-wheel drive vehicles; 1955, the launched Crown RS achieved good results in the market; From 65438 to 0962, Toyota began to March into Europe, which opened the era of Toyota's great development. 1989, Toyota officially released the "oval" logo on the occasion of its 50th anniversary, and since then it has become the corporate logo of Toyota. In 20 15, Toyota released the strategy of "Toyota Environmental Challenge 2050". By April of 20 16, the global sales of Toyota hybrid electric vehicles exceeded 9 million. At the end of 20 18, Toyota ranked ninth among the top 500 brands in the world.
The trend changes rapidly, but the style lasts forever. For Toyota, the secret of maintaining a fatal attraction and love-like relationship with consumers always lies in constant evolution. Among Toyota's many models, the most representative ones should be the following:
Land cruisers and Prado have a long history, strong cross-country nature and durability; Highlander combines the advantages of SUV, car and MPV to become a unique all-field SUV; Because of its modular body, the miniature multi-functional off-road vehicle house is unique among multi-functional off-road vehicles, and its sales volume is stable upstream;
As the first luxury car imported from Toyota to China, Crown has always been a practitioner of Toyota's cutting-edge technology and the most advanced concept; The Prius, the first hybrid vehicle of Toyota Motor Corporation, is highly praised by the market for its low fuel consumption and good environmental performance. Corolla, which has attracted much attention since its release, has been constantly updated and become Toyota's "popular Hua Dan".
Vios, designed and developed for the Asian market, is dynamic and combines advanced design with cutting-edge technology perfectly; As one of the top cars with the largest sales volume in the world, Camry is noble and enterprising.