It is Vanke's greatest feature to lay the foundation with ideas and value morality more than commercial interests. Vanke believes that it is the cornerstone of Vanke's success to stick to the bottom line of value, refuse the temptation of interests and insist on obtaining fair returns from the market with professional ability. The company is committed to becoming the most respected enterprise by customers, investors, employees and society through standardized and transparent corporate culture and steady and dedicated development model. With its performance in corporate governance and ethics, the company has been selected as "the most respected enterprise in China" for five consecutive years and won the title of "the best corporate citizen in China" for the fourth consecutive year.
Vanke 1988 entered the housing industry, and 1993 determined that mass housing development was the core business of the company. By the end of 2007, Vanke's national market share was 2. 1%, and its business covered 29 cities focusing on Pearl River Delta, Yangtze River Delta and Bohai Economic Circle. In that year, 48,000 houses were sold, ranking among the best in the world and one of the largest housing enterprises in the world.
After years of efforts, Vanke has gradually established its competitive advantage in the housing industry: "Vanke" has become the first national well-known trademark in the industry, and brands such as "Four Seasons Flower City", "Urban Garden" and "Golden Home" have been accepted and loved by consumers everywhere; The "Landscape Garden House" developed by the company is the first patented product and invention patent in China residential industry; The company's property services passed the first batch of ISO9002 quality system certification in China; Wankehui, founded by the company, is the first customer relationship institution in the residential industry. In 2007, Vanke made great progress in the research and application of factory technology. Dongguan Housing Industrialization Base was officially put into production and was awarded "National Housing Industrialization Base" by the Ministry of Construction. Shanghai New Mileage Project No.20 and No.21have been put on the market. In the same year, the proportion of renovated houses in Vanke's newly started houses reached 53.4%, which is an important embodiment of the company's advocacy of energy conservation and environmental protection and the practice of social responsibility.
Vanke is the first residential enterprise in China to employ a third party to conduct a comprehensive customer satisfaction survey every year. In 2007, the company introduced the concept of "cooling-off period" for the first time in the industry, and implemented "three days without reason to unsubscribe". According to Gallup's survey, Vanke's customer satisfaction in 2007 increased by two percentage points, reaching 89%. By the end of 2007, every old customer recommended Vanke Real Estate to 7. 1 1 person on average.
Vanke 199 1 became the second listed company in Shenzhen Stock Exchange. Its continuous growth performance and standardized and transparent corporate governance structure have won wide recognition from investors. In the past decade, the compound growth rate of Vanke's sales revenue was 49.9%, and the compound growth rate of its net profit was 42.3%. In the last three years, the compound growth rate of Vanke's sales revenue reached 93.7%, its net profit reached 88.4% and its basic earnings per share reached 67.6%. In the process of development, the company was selected as "the best small enterprise in the world" by Forbes twice; It has won many awards such as the best corporate governance and the best investor relations issued by international authoritative media such as Investor Relations and Asian Currency.
Vanke has16,000 employees. Since its establishment, Vanke has always advocated "healthy and rich life" and attached importance to the balance between work and life; Provide employees with space and opportunities for sustainable development and encourage employees and the company to grow together; Advocate simple interpersonal relationships and strive to create a working atmosphere that can give full play to employees' talents. Since 200 1, Vanke has commissioned a third-party consulting company to conduct an employee satisfaction survey for all employees every year. On June 5438- 10, 2007, Vanke, as the only real estate enterprise, won the "China School of Management Award" jointly established by Peking University Management Case Study Center, pku business review, Entrepreneur and Enterprise Management Institute. On June 5438+ 10, 2008, Vanke won the title of "Best Employer with the Most Leadership" in the third annual CCTV employer survey.
In 2007, the industry in transition will continue its restructuring process, and macro-control will remain the normal state of the industry. Vanke will continue on the track of rapid development in accordance with the established three-year development strategy.
In 2007, Vanke's theme was "Avenue of course? Fine and far-reaching. " The company will continue to deepen its own reform process and assume the responsibility of pioneers in industry restructuring. The company will also take a new step on the road of lasting success through down-to-earth intensive cultivation.
Vanke will adhere to the established policy, continue to focus on the urban economic circle with the Pearl River Delta, Yangtze River Delta and Bohai Rim as the core, adhere to the development direction of ordinary housing, further improve the customer-oriented management system, promote the industrialization process and implement refined management.
In 2007, Vanke will comprehensively promote the implementation of finely decorated houses and increase the proportion of finely decorated houses. Dongguan residential industrialization base will be officially put into production this year, and the company will further increase the application ratio of industrialization technology. By improving the innovation ability of products, the company will provide products that are closer to customer needs, better in quality and more cost-effective.
In 2007, the company plans to start with an area of about 7 million square meters and finish with an area of about 6 million square meters, further increasing the project resources by about 6,543,800 square meters. To this end, the company will increase the intensity of resource integration, give full play to the advantages of partners, and enhance the status of industry resource integration hub.
It is predicted that in 2007, China will further put the development of real estate direct financing channels on the agenda, but the trend of tightening real estate financing channels will not suddenly change during the year. On the one hand, Vanke will actively explore the innovation of financing methods, on the other hand, it plans to raise funds in the capital market through public offering of A shares, and the number of additional issuance will not exceed 20% of the company's total share capital.
In order to meet the requirements of rapid development, the company will continue to promote the adjustment of organizational management structure in 2007. At the same time, the company will further improve the internal audit and risk management system and improve the risk prevention ability in the process of rapid development.