1.20 10 or so, the price of instant noodle raw materials rose. At this time, in order to protect its own interests, Baixiang adopted the way of price increase, which led to dissatisfaction among distributors and terminals, and most instant noodles withdrew from the market.
2. The market competition is fierce and suppressed by other brands. The instant noodle market in China is almost controlled by Japanese-funded enterprises, and the development of Baixiang instant noodles, once one of the four giants of instant noodles, is getting more and more difficult after refusing to be acquired by Japanese.
3. White elephant instant noodles have low prices and low profits. Compared with other instant noodles, the profit of selling white elephant instant noodles is low, and offline dealers will naturally consider selling other brands with higher profits.
The history of instant noodles
Long before the invention of instant noodles, in ancient times, people in the East and the West cooked noodles and served them with soup. In China, similar pasta is called "one side" or "Yi Fu noodles" (called "spaghetti" in Taiwan Province province). It is said that Yi Bingshou of Qing Dynasty celebrated his mother's birthday at home. Because of the large number of guests, the chef was anxious to put the cooked egg noodles into the boiling oil pan by mistake, so he had to scoop them up and serve them with soup.
Because the guests were full of praise after eating it, this dish was handed down. In the early days, instant noodles were also written with instant noodles and noodles. As for non-fried instant noodles, it can be traced back to the noodle invented by Han Xinjun in the third year of the Western Han Dynasty in China (205 years ago). When Han Xin led 654.38+ ten thousand troops in Heyang, near the Yellow River, preparing to attack Wei Bao, the king of the Western Wei State in Hedong, in order to solve the problem of rations supply, he invented pasting buckwheat flour and wheat flour, cooking them into eight-ripe big cakes and cutting them into wide strips.