As the first sports brand enterprise with basketball products as its core in China, the first one to continuously sponsor top basketball events at home and abroad on a large scale, and the first one to enter the Toyota Center (home of the Rockets) in Houston, Peak Group has created a number of industry firsts, and its courage to be the first in the world has ushered in a more brilliant era.
Brand positioning [a professional sacred mission! ]
1. brand definition: PEAK, transliterated from the English word "peak", symbolizes the spirit of self-challenge of constantly climbing the peak! Peak's triangle graphic symbol represents the mountain peak, conveys the firm belief of continuous progress, and symbolizes Peak's self-challenge to climb the peak and create the future. Create a lofty sports brand image with the Olympic spirit of "Faster, Higher and Stronger".
2. Brand connotation: the peak of the "peak", its spiritual connotation, that is, showing self, courage, ability, perseverance and persistent pursuit of challenging the peak. In the field of sports, the peak is the totem of sports, spiritual belief and profound ideological accumulation. At the same time, it is also a witness of heroic honor and a symbol of victory. Peak is keen to challenge the limit and create infinite possibilities with the Olympic spirit of "faster, higher and stronger"!
3. Brand positioning: The main consumer groups of Peak brand are basketball players and fans aged 18-30, and the radiation range is 14-35. Product positioning is based on professional, comfortable and wear-resistant professional basketball equipment, guiding the trend of casual fashion shoes and clothing. Advocate the enterprising spirit of constantly overcoming oneself and challenging the limits, advocate persistent struggle for ideals and goals, and win the first realm of life. Brand target positioning is the first brand of professional basketball equipment, and it plays the role of basketball sports equipment expert in the industry.
4. Market route: Take the brand internationalization route and build "Peak" into the first brand of basketball sports equipment with distinctive brand personality along the road of creating famous brands with quality.
5. Marketing strategy: take the development of professional basketball products as the strategic leading factor, take sports public relations marketing as the breakthrough point, strive to build the "first brand of basketball equipment", take the creation of high-tech and sophisticated products and occupy the commanding heights of the market as the expansion goal, quickly occupy the middle and high-end market of domestic professional basketball products, and form their own loyal consumer groups.
6. Brand goal: to build the first brand of basketball equipment!
7. Brand proposition: I can, unlimited possibilities! I can play!
Brand history [a legend with a long history! ]
1989 The first pair of Peak brand sports shoes went on the market.
Peak 199 1 sponsored the "Bayi" men's basketball team, and the "Bayi" team won the championship in the same year.
1993 Peak was introduced into CIS system, and the trademark of Peak was registered in 68 countries around the world.
1995 Peak passed the ISO9002 quality system certification.
1997 "peak" intangible assets appraisal reached19.99 million yuan, establishing a leading position in China sports shoes industry.
1998 peak began to sponsor the national men's basketball league a and b.
In 2000, Peak sports series clothing came out and became a comprehensive sports goods brand.
In 2002, "God of War" Liu Yudong joined Peak and became its brand image spokesperson.
In 2003, Peak became a strategic partner of CBA, challenging the goal of being the first basketball brand in China.
In 2004, Peak became the special equipment for basketball teams in Uzbekistan, Greece and other countries.
In 2005, Peak launched its internationalization strategy in an all-round way.
In April, 2005, Peak became the equipment sponsor of the top European basketball league (All-Star Game 2005), and is the only China brand that has entered the European basketball league.
In August 2005, Peak became a strategic partner of Stankovic's Intercontinental Basketball Champions Cup and became one of the international brands.
In September, 2005, Peak became "China's partner in space industry" and became the only sports equipment selected by China Aerospace.
From June 5, 2008 to February 2005, Peak sponsored the Toyota Center (home of the Rockets) in Houston.
In 2006, Peak became the equipment supplier of the Australian Tiger Basketball Club Melbourne Tigers.
In 2006, Peak became the national supplier of men's basketball equipment in Australia.
In 2006, Peak became Australia's national women's basketball equipment supplier.
In July, 2006, the fifth international road cycling race around Qinghai Lake, the highest level in Asia and the highest altitude in the world, was the only designated sports equipment.
In August 2006, Peak sponsored the second Stankovic Intercontinental Basketball Champions Cup.
In September 2006, shane battier, a member of the famous American Dream Team, became Peak's global image spokesperson.
In September 2006, the Australian women's basketball team won in a Peak shirt.
From June 5, 2006 to 10, Peak sponsored the 2006 Hainan Island International Road Cycling Race.