Liilu children's wear 1990 was founded, and in 2000, it opened up the offline retail direct store model. In the following 10 year, the direct store realized the annual turnover of a single store of 5 million.

German brand children's wear Liilu embodies the simplicity of childhood, a bold and pure lifestyle. Liilu has created timeless and sustainable children's wear, and all fabrics are made of 100% organic cotton to protect children's sensitive skin. Loose tailoring and simple style show children's spirit of freedom. Easy to match, can be worn every day, simple and pure, just like every child's heart.