Recently, the Plan for Ecological Protection and High-quality Development of the Yellow River Basin in Shandong Province (hereinafter referred to as the Plan) issued by the Shandong Provincial Party Committee and the provincial government proposes to build a Yellow River cultural tourism corridor and optimize the layout of cultural tourism.
How to tell the "Yellow River Story" well in Shandong in the new period?
Prospective measures
The Yellow River is the cradle of the Chinese nation and the root vein of Chinese civilization. In June 5438+last year 10, the Central Committee of China and the State Council issued the Outline of Ecological Protection and High-quality Development Planning of the Yellow River Basin (hereinafter referred to as the Outline), proposing to protect, inherit and carry forward the Yellow River culture and build a Yellow River cultural tourism belt with international influence.
In recent years, from the country to the provinces along the Yellow River, the idea of building the Yellow River cultural tourism belt has been put forward many times. Shandong, as the only eastern coastal province among the nine provinces in the Yellow River Basin, is rich in cultural tourism resources and is an important part of the construction of the Yellow River cultural tourism belt. Previously, once the "Outline" was published, the Shandong Provincial Government held a press conference at the end of last year, saying that it would plan the strategic layout of the Yellow River cultural protection and inheritance in combination with resource endowments and location characteristics, build a development pattern of "one axis and two belts connected and nine regiments linked", implement a number of major projects and key projects, and build a demonstration zone for the protection and inheritance of Chinese civilization, a pioneering zone for the high-quality development of cultural tourism industry and a large channel for the Yellow River culture to go to sea.
The newly released "Planning" innovatively puts forward the idea of building the Yellow River Cultural Tourism Corridor, which has also become an important guiding document for Shandong to promote ecological protection and high-quality development of the Yellow River Basin, and an important basis for compiling special plans, formulating relevant policies and implementing major projects.
Shandong has a unique advantage.
Shandong Province is located on the east coast of China and the lower reaches of the Yellow River. For Shandong, the Yellow River is the mother river that connects Confucianism and Taoism, connects clouds with the sea, and breeds Qilu.
Qilu culture is also one of the core parts of the Yellow River culture. Hou Li, Beixin, Dawenkou, Longshan, Yueshi and other prehistoric cultures have their own systems in Shandong, and they are intact. The Jixia Xuegong in Qi State and Plato Xuegong in ancient Greece contended and became two walls of the axis of civilization, and Confucian culture gradually became the mainstream of traditional culture in China. The confluence of the Yellow River and Jishui gave birth to Heqi civilization and Qi culture. The Yellow River and the Grand Canal form a cross hub in Shandong, integrating the economy and culture of the North and the South. With the process of harnessing the Yellow River, the relics of river engineering and water conservancy, legends of figures and stories of place names have gradually formed cultural phenomena with regional characteristics. ...
No matter from the geographical location or the long history and culture, Shandong has certain advantages in building the Yellow River cultural tourism corridor. In Li Xiaobo's view, Shandong enjoys five advantages: first, the thickness of Confucian culture, Qilu culture is the birthplace of Confucian culture and the mother land of civilization, with the core advantages of source worship; Secondly, the height of mountain culture. Among the famous mountain systems of the Yellow River, the three mountains and five mountains are unique, and Mount Tai is the statue of the five mountains. "When you climb to the top of the mountain, you will know its appearance, and all other mountains are dwarfed." ; Thirdly, Shandong is the place where the Yellow River flows into the sea, and the river civilization and marine civilization blend together, with the grand spirit of "all rivers flow into the sea"; There are also many dimensions of ecological civilization. Shandong has the comprehensiveness and systematicness of mountains, rivers, fields, lakes and grasses, especially the river and sea wetlands in the Yellow River estuary, which are the new life of biodiversity. Finally, as the starting point and upstream of the Yellow River Scenic Road, Shandong has formed a tourism complex with high cultural heritage, high landscape reputation, high brand promotion and strong cultural tourism industry.
How to tell the "Yellow River Story"
The Yellow River Basin is rich in intangible cultural heritage. According to relevant data, 9 cities along the Yellow River in Shandong Province are rich in intangible cultural heritage resources, including national intangible heritage list 1 18, provincial intangible heritage list 6 19, municipal intangible heritage list 249 1 and county-level intangible heritage list 70 15, accounting for the whole province respectively. In addition, there are 13 provincial cultural and ecological protection zones in Shandong province, including 9 along the Yellow River, accounting for 70%.
It is worth noting that this plan points out that Shandong will systematically protect the cultural heritage of the Yellow River, dig deep into the philosophical thinking, humanistic spirit, values and moral norms contained in the Yellow River culture, build a high-level Confucian cultural area, carry forward Qilu's excellent culture, promote the construction of the Yellow River National Cultural Park, tell the Shandong chapter of the "Yellow River Story" in the new era, build a position for cultural exchange and communication of the Yellow River, and promote the creative transformation and innovative development of Chinese excellent traditional culture.
Then, how to do a good job in the creative transformation and innovative development of the Yellow River culture?
Li Xiaobo believes that there are several major relationships that need to be dealt with: the relationship between root and soul, taking culture as the soul, and tourism taking root; The relationship between protection and promotion is to protect and inherit the heritage value with cultural facilities and enhance the value of the times with tourism industry; The relationship between story and narrative is based on cultural stories and expressed through tourism narrative. The relationship between China and the world is connected and integrated into the long river of world civilization with the charm and core values of China culture.
In addition, the plan also proposes to build a platform for cooperative development in the Yellow River Basin, deepen cooperation in the fields of cultural heritage protection, tourism resources development and tourism brand building, implement the Yellow River wetland protection and eco-tourism development plan, promote the construction of eco-cultural tourism cooperation zones in the old course of the Yellow River, jointly launch high-quality tourism products such as historical and cultural tours, natural eco-tours, research and experience tours, and jointly carry out Yellow River tourism festivals and special activities.