The national reputation belongs to Japan. KOKUYO was founded in Osaka Prefecture in June of 1905, and was only produced in Japan at that time. After 2000, in order to adapt to the changing speed of business environment and realize the flexibility of management mechanism, it promoted the progress of branches, especially in circulation. Guoyu Company also implemented the branch system for all enterprises in 2004, and made a comprehensive transition to the group management direction of holding company system. Account books (Japanese account books) cover shops. After that, I began to make Japanese account books, western account books, subpoenas and notes, which laid a solid foundation for the paper manufacturing industry. After the mid-20th century, the company's business scope expanded from paper products to all stationery, office supplies and shop furniture, becoming the largest comprehensive office supplies supplier in Japan. Guoyu Group is the largest supplier of office supplies in Japan, and has a high brand awareness and recognition in Japan. Almost 99% of Japanese people know Guoyu, and most people use Guoyu notebooks from school. However, after Guoyu went abroad and came to China market, it fell into an embarrassing situation of "brand unknown for a hundred years", and its overseas market expansion was not easy.

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