Reverse development history
Converse, a brand with a long history, is also a major event recorded in history, which cannot be ignored. Let's take a look at the hottest moment and popularity of All Star he created!
Converse was born in 1908.
Mr. Marguis M.Converse, who has been making industrial shoes, founded Converse Rubber Shoes Company in Massachusetts, USA, and then made sports shoes. After the first all-star, the social economy is still depressed. When other factories were facing closure, converse insisted on producing canvas shoes with the lowest cost, which was 19 17.
1923 chuck Taylor marker
Chuck Taylor was a basketball star as a student. 2 1 year, hired as a salesperson to promote all-stars. In the same year, Taylor improved the original design of the All-Star, and the All-Star became the star of basketball shoes. 1923, his signature became the eternal symbol of converse.
1936
The American basketball team began to choose to wear converse to participate in the Olympic Games. 1948— converse was selected as the designated sports shoes for the Los Angeles Olympic Games. Adidas, a superstar in the 1970s, pushed the trend of basketball shoes to the highest level. Seeing that leather basketball shoes can be carried out, converse developed its "star Logo" into new leather shoes. However, a star was born.
The world-class trainer, born in 1977, was specially designed for long-distance runners at that time, and its selling point was of course its lightweight design.
1995, Nike launched an epoch-making classic Footscape sneaker, but according to research, converse took the lead in releasing the first Odessa sneaker with double straps as early as 85 years ago. Unfortunately, no one verified it in those days!
1986
After using popular stars Magic Johnson and Larrybird as spokesmen for model Wear, Wear immediately became a classic of basketball shoes.
1990
Converse's new sports shoes are extremely unsalable. In order to save the momentum, Rodman, the bad boy of the Bulls, was used as a signboard. Converse helped design the concept shoes, but unfortunately the new Converse still fell to the end!
199 1 year
Converse sold 5 billion pairs of sports shoes.
In the same year, converse officially announced that the production line of the American factory was discontinued, and converse sports shoes printed with "Made in America" on the market will become history.
On June 22, 2000, Converse Inc, an American company with more than 40 years of agency rights, applied to the court for complete withdrawal from production and sales according to Article 1 1 of the Federal Bankruptcy Law.
At present, converse mainly focuses on canvas shoes in Taiwan Province province in recent years, with special chitin as the unique function of canvas shoes, bright colors as changes, and other related equipment. Converse has survived for a long time and still maintains a certain position, which is also affirmed by everyone.
In 2003, Nike, a sports shoe manufacturer, announced the acquisition of converse, becoming a sub-brand of Nike, and will create another dazzling star through Nike's intensive marketing network all over the world.
1908—— Like most brands, converse originated from the surname of the founder, Mr. Marquez M. Converse, while the All-Star was born in the initial product production of the Massachusetts factory, with 15 employees.
19 17- the first pair of converse all-star shoes came out. With its excellent characteristics, it has become one of the most famous sports shoes in history after years of continuous testing.
19 17- A young basketball player named Chuck Taylor joined the professional basketball league and chose sneakers made of converse all-star shoes. In 192 1, Chuck Taylor signed a contract with converse as a business representative and started the legendary cooperation between converse and Chuck Taylor.
1923- Chuck Taylor's signature was put on the ankle of sports shoes, which became one of the features of the product, and all-star became synonymous with basketball shoes.
1936- Chuck Taylor's signature became a part of Converse's trademark, which was closely related to Converse, and introduced the concept of people wearing sports shoes together in the sports field.
1936- converse all-star shoes became the special shoes designated by American Olympic basketball team.
194 1 year-converse also entered the production ranks of American munitions during World War II, and with the help of converse's professional technology, it produced a series of boots, hoods, baseboards and so on for special purposes.
1966- converse all-star first launched colored basketball shoes, breaking the single white color strategy in the past 60 years.
1982- Converse was listed on the Nasdaq Stock Exchange and became a listed company.
1985- converse all-star shoes are popular in Japan and have created outstanding achievements.
199 1 year-converse became the designated competition shoe in NBA.
1996- All-Star Game sold more than 700 million pairs worldwide.