Zhejiang Geely Holding Group was established in 1986, and 1997 entered the automobile field. Over the years, it has focused on industry, technological innovation and personnel training, and achieved rapid development.

At present, the total assets exceed 654.38+0.79 billion euros, ranking among the top 500 Chinese enterprises for ten consecutive years and among the top ten automobile industries in China for eight consecutive years. It is a national "innovative enterprise" and "national automobile export base enterprise". 20 12 In July, Geely Holding Group entered the world's top 500 with a total revenue of1798.5 billion euros (about15 billion RMB), becoming the only private automobile enterprise in China.

symbolic meaning

In 20 14, Geely Automobile released a brand-new brand strategy and put forward the brand mission of "building a boutique car for everyone". The brand-new LOGO of Geely Automobile brand continues the design concept of six gems in the brand 3.0 era, taking the extended universe as the design source point, and integrating starlight silver, deep space gray and earth blue.

It shows that Geely Automobile has been upgraded from the blue sky in the brand 3.0 era to the pursuit of the vast universe. The brand-new logo has more sense of texture and technology, which makes the brand image of Geely Automobile glow with new breath, symbolizing that Geely Automobile will enter a brand-new strategic era of youth, technology and globalization.

Reference to the above content: Baidu Encyclopedia-Geely Automobile