And Si Marui, as a descendant of the Jin Dynasty royal family, was the hereditary king of Langtong at the age of 15, and almost died in the battle of this roommate. Facing the endless power struggle, Si Marui, who narrowly escaped, began to find his own new way out. Under the planning of their good friend Wang Dao, they set their sights on the south, that is, Jiangnan, which was established by the Wu Dong regime.
For a long time, in people's minds, the Central Plains region where the Yellow River Basin is located represents the orthodoxy and center of China and has become the focus of various forces. But the south is far from the center of political struggle, because it is not the strategic focus of various forces fighting for power and profit, and there are few wars. Therefore, agricultural textiles have gained extremely valuable development opportunities, and also bred rich and fertile land, prosperous economy and deep-rooted aristocratic families.
In 307 AD, with a vision for a bright future, Si Marui, 32, and Wang Dao of the same age went hand in hand and became the highest military officer of Jianye (now Nanjing).
However, when they arrived in the south of the Yangtze River, they soon found that reality prevailed over imagination. The local aristocratic families turned a deaf ear to their arrival. After more than half a year, no one welcomed them, not even a courtesy welcome, let alone a visit.
In fact, it is not without reason to suffer such indifference and hostility. Because it is only thirty years since the Jin Dynasty destroyed Wu Dong, the gap between the South and the Central Plains Dynasty has not been eliminated. Those aristocratic families were regarded as the remnants of national subjugation by the northern forces and were discriminated against in their career development.
It is these that have led to the further intensification of the contradiction between North and South. Although the southern aristocratic families also need the protection of the northern forces, in their eyes, Si Marui is only an obscure distant relative of the northern royal family, and has not shown enough aura to make them submit and trust.
Aware of this, in order to change the embarrassing situation that Si Marui Mansion was neglected, Wang Dao began to run in many ways. First of all, he took his cousin Wang Dun and others into power. Every time he travels in Si Marui, he follows him respectfully to show himself.
After helping to make a name for himself, Wang Dao, as an outstanding son of the Wangs in Langxia, visited local famous families, drank wine and wrote poems with them, talked about calligraphy, and showed off the romance of celebrities. His talent and grace soon won the favor of the southern aristocratic families. Wang Dao realized that what the southern families lacked was not wealth, but power. He also promised them that once Si Marui came to power, he would leave them some important positions.
In this way, the action was even more powerful, the bad feelings between the two sides began to dissipate, and the southern tribes began to make friends with Si Marui. They saw their long-awaited leadership and appeal from Si Marui, and the relationship between the two sides was qualitatively improved. Si Marui finally won the support of southern clan leaders and gained a firm foothold in the south of the Yangtze River.
After four years of intercourse with Wang Daonan, Liu Cong, a Hun, led an army to capture Luoyang, but Chen was captured alive. This year, Si Marui finally ushered in the highlight of his life. With the support of the southern gentry, he ascended the throne and established the Eastern Jin Dynasty.
From the cold reception to the establishment of a new dynasty, why did this pair of the best entrepreneurial CP in China history successfully ascend to the throne of power? I think everyone may have their own opinion on this answer. Today, as a marketer, I want to talk about my views from my own professional perspective.
First, Si Marui and Wang Dao, as entrepreneurial partners, can trust each other, be good at sizing up the situation and be brave in exploring the market. Because at that time, Du Nan actually needed the courage of Si Marui and Wang Dao. Is in a completely unfamiliar market, find the target customers in the south by yourself, export personal brands and strength to them, and establish their own image and popularity.
Second, Wang Dao is well versed in marketing. He didn't wait for him when the market was cold. But to lower their status, take the initiative to attack, and use marketing instead of sales. After analyzing the root cause of the lack of customers in front of the door, Wang Dao established his prestige through event marketing (the long motorcade trip in Si Marui), established his reputation through circle marketing (widely setting up elegant collections with aristocratic families), described his prospects through story marketing (also called painting cakes, promising to give aristocratic families important positions), and finally laid a good political foundation and mass foundation for the establishment of the Eastern Jin Dynasty.