In our daily life, we gradually realize the importance of business plan, which is a "stepping stone" for entrepreneurs to knock on the door of investors. When you draw up a business plan, you have no idea at all? The following is my sample essay on 202 1 bookstore business plan for your reference, hoping to help friends in need.
Bookstore Business Plan 1 I. Preface
This is the sky with a free mind, the stage where ideas are displayed incisively and vividly, the vilen with great wisdom, and the world of books. Books carry endless wisdom and classics, and books will always be a part of our lives. In recent years, there has been an upsurge in book publishing, coupled with the rapid development of entertainment, film and television and sports, which has attracted the attention of young men and women. All kinds of magazines are favored by them. Faced with such a huge consumer group, it has undoubtedly given the major bookstores unlimited business opportunities, and even those small bookstores have tasted the sweetness. Therefore, it is wise to open a bookstore in the absence of good opportunities in our school.
Second, the project introduction
The environment of music leisure bookstore is obviously different from that of ordinary individual bookstores. Clean and bright, fashionable and cultural, elegant book purchasing environment, creating an indoor music background in line with the atmosphere, allowing customers to enjoy vision and hearing at a premium, and the bookstore has set up theme bookshelves. Theme bookcase is a sales way for bookstores to consciously integrate books related to a certain theme while following the traditional book classification. You can set different themes according to different festivals.
Leisure bookstore combines the advantages of libraries, bookstores and cafes. It allows people to browse fashion magazines or popular novels while drinking coffee and chatting. It also allows people to relax their fatigue and study pressure in soothing music. It is also a good place for communication and gathering.
The core of leisure bookstore is service, and the main purpose of service is relaxation. In addition to books, the store also provides all kinds of hot and cold drinks (except carbonated drinks), fruit plates, desserts, coffee and so on. Provide free broadband service for customers who come to the bookstore for leisure, provide conference room service for study groups or clubs, and provide appointment service for final review.
Third, the market analysis
From a national perspective, with the rapid development of social economy and the growth of national wealth, citizens' consumption has jumped out of the material-oriented consumption framework and turned to more spiritual and cultural life consumption. People began to pay attention to the quality, popularity, cultural content and personalization of consumer goods. For enterprises with increasingly fierce competition, it means providing more personalized services and personalized products, and constantly increasing the "cultural (or spiritual) content" of products.
From the perspective of urban development, firstly, with the development of economy, leisure, as a new way of life and values, makes urban residents have a deeper understanding of the quality of life. With the improvement of the education level of the whole social group, more and more people are committed to improving the quality of life and self-cultivation, and pursuing richer and higher-level artistic aesthetic enjoyment; Secondly, the era of knowledge economy is an era of unprecedented fierce competition, and people often have to "charge themselves" and "educate themselves" in various ways. The concept of "lifelong learning" has been deeply rooted in people's hearts and penetrated into everyone's work and life. Even in their spare time, people pay more attention to its "intellectuality" and its close combination with spiritual culture in order to obtain all kinds of knowledge and information in time and effectively.
Therefore, the music leisure bookstore has a broad consumer group and broad market prospects, which can meet the spiritual and cultural needs of consumers.
Fourth, the competition analysis
From the competitor's point of view, our coffee book bar is "full of danger". As far as I know, there is no professional coffee book in Zhaotong, so this is a huge potential market for me. But there are many similar operations, which are roughly analyzed as follows:
Libraries are also our competitors to some extent. The advantage of a library lies in its ample collection of books. However, libraries focus on knowledge, while book bars focus on leisure. The opening hours of the library are limited, and the service hours of the book bar can be changed flexibly according to the requirements of customers. The service of the library is single, but our service is humanized.
Books, in fact, these books are very simple, not martial arts or romance, and the knowledge content of books is low. Moreover, our books are all life and theoretical knowledge related to self-cultivation, and we will also buy them according to the needs of customers, and we can also help them buy some books they want.
Of course, in addition to the above, there are some potential competitors, but at present we can rely on quality and thoughtful service and elegant leisure environment to maintain the number of our customers, thus ensuring the development and growth of leisure bookstores.
Verb (abbreviation of verb) market strategy
(1) market positioning.
Leisure-style book bar relies on colleges and universities, adopts the concept of borrowing power, makes full use of the material assets, manpower and information resources of colleges and universities, carefully manages the book bar, ensures the service quality, and strives to make our book bar service a high-quality service that integrates cultural exchange, enriches information and integrates personalization and characteristics. Let it become a bridge and link between students, teachers and students, universities and society. According to the investigation and analysis, the bars, cafes and other leisure and entertainment places outside the school lack personalized services that meet the requirements of college students, and there is no consumption environment that meets the psychological needs of college students. It is these two reasons that cause colleges and universities to have unique cultural resources but not really bring more benefits to the majority of businesses, and the utilization of cultural resources is very different. After investigation and analysis, it is preliminarily divided into the following services:
(2) Pricing strategy.
Student consumption mode, membership system, selling monthly cards, season cards and annual cards, to ensure some stable customers, members can read for free in the book bar and provide free drinking water (the minimum consumption of non-members in the book bar is 5 yuan), and all consumption can enjoy a 20% discount.
During the membership period, members can participate in a series of exchange activities. The book bar will hold some tasteful interactive activities such as lectures, exchange meetings, symposiums and cultural salons that are suitable for college students, so that our members can experience the academic atmosphere and romantic atmosphere of the university.
(3) To provide an activity base for college students' associations, enhance the feelings among students, enrich their after-school life, and provide a stage for friends to show their talents.
(4) In addition to providing membership services and learning exchange platform services, we also provide some drinks and refreshments (such as coffee, juice, dessert, alcoholic drinks with a temperature not exceeding 20 degrees).
Social value: provide a quiet and comfortable environment for friends who like reading, and also provide a good place for leisure people.
Short-term goal: find the shortcomings in the future business process, correct them in time and improve our business model. Let the students in the surrounding schools know that there is a store like me that can provide quality services for leisure places.
Long-term goal: After the short-term goal is achieved, we need to further enhance the overall image of our store, and strive to make our store bigger and bigger in a shorter time by combining various external conditions. Make its conditional service better.
Six, marketing management
Business hours: 10: 00 am to 12: 00 pm;
Brand food: according to the preferences and tastes of local people, make several special drinks and foods. For example: cappuccino ice cream milk tea/freshly squeezed juice, etc.
Product positioning: fresh and healthy;
Brand promotion: influenced by many factors such as funds, the book bar adopts a low-cost communication strategy.
(1) product communication.
The spreading power of products has always been a neglected way of spreading. When the homogenization of products in the industry is serious, the individual difference of products is actually a good way of communication. Products can be truly felt and judged in the hands of consumers, and their preference directly affects consumers' loyalty to the brand, thus making products form communication power. Good products are based on quality, not concept. First of all, it is necessary to form differences in quality, which is the guarantee of information dissemination attached to products. Blue wind coffee uses high-quality coffee beans to ensure pure taste. Quality includes not only product quality, but also function, design, concept and packaging. To ensure communication, information differentiation is the most important. No matter the storefront design or product packaging, the book bar adopts a unified style, from storefront posters to paper towels, with distinctive personality and unique style, which urges consumers to know more about the book bar, form a deep impression and gradually form brand awareness.
(2) word-of-mouth communication.
People only pay attention to the communication power brought by advertisements, but ignore the word-of-mouth communication power brought by services. The value and connotation of a brand are embodied by service and conveyed by word of mouth. The key is how to use word of mouth to spread effectively. We might as well lock in the role of "opinion leaders" in consumer groups and display a series of personalized brand services around them, even particularly targeted services. Because consumers will spread and influence the people around them by word of mouth through their own personal feelings, which is very infectious and convincing. This is the real purpose you want to achieve. Word of mouth and service are integrated, and word of mouth comes after service. The book bar strives to be the best in coffee quality and service quality, leaving a good impression on consumers and moving them, thus winning a good reputation. Through word of mouth, we can establish the brand image of Blue Wind and increase consumption.
(3) Public relations communication.
Public relations is always a low-cost communication weapon, and there is even a saying that public relations comes first and advertising comes second. At present, consumers have doubts about the credibility of advertisements, and public relations activities have become a good way to establish brand image. Therefore, 3% of the consumption advocated by the book bar is donated to poor schools as a love fund, which provides a position for poor college students to work and study, and enhances the brand image of the book bar.
(4) Focus communication.
In the case of insufficient development ability of enterprises, focus communication is a good choice to save costs in brand communication. When you are unable to advertise to all the consumers you target, you might as well play the brand to the most valuable consumers you target. Make full use of people's herd mentality and let one group of people influence another large group of people. Maybe the effect is not satisfactory, but at least you have influenced a group of people who you think are the most valuable. Blue wind is perfect in service and product quality, and it is consumers who affect potential consumers.
(5) New media communication.
It is the most valuable platform for enterprises to formulate low-cost communication strategies. Each university has its own forum website, Weibo, which attracts great attention. Good results can be achieved in forums, Weibo, advertising posts, and publicizing the business characteristics and latest promotional information of book bars.
Seven. capital budgeting
Investment budget: the initial investment is 6,543,800+0.5 million. Computer1.2000 yuan, cash register 2800 yuan, decoration 25000 yuan, food equipment1.5000 yuan, in-store merchandise 20000 yuan, books and music stand 60000 yuan, and other miscellaneous expenses.
Bookstore business plan 2 I. Background of the project plan
In recent years, with the development of higher education in China, there are more and more college students. Therefore, the demand for books is increasing. But as far as Shaanxi University of Science and Technology is concerned, there are a large number of students in school, but there is no second-hand bookstore that has begun to take shape. There is only a small shop on the back street. The store layout is chaotic, and there are not many kinds of books, which can't meet the students' demand for second-hand books. Through observation, it is found that students are very interested in second-hand books, and most college students are not well off. Buying second-hand books can save some money. The use of second-hand books also meets the requirements of "low-carbon economy" advocated by the state.
Second, the feasibility of the project plan
Shaanxi University of Science and Technology is located in the northern suburb of xi, in Weiyang University Park, near Northwestern Polytechnical University and Xi 'an Medical College. The school teachers' apartment is adjacent to Shaanxi University of Science and Technology. Relatively speaking, the housing rent is relatively low, and there are many teachers and students who open stores near Shaanxi University of Science and Technology, and most of them have the desire to buy second-hand books, so the market is broad.
Compared with opening a new bookstore, opening a second-hand bookstore has lower cost and less risk, which is suitable for small investors. At the same time, the technical requirements are not high, which provides convenience for investors.
Three. company introduction
The second-hand bookstore to be established is called Hongyuan Bookstore, which is located near Shaanxi University of Science and Technology. Covers an area of 80 square meters, mainly engaged in the acquisition and sale of second-hand books. The appearance of Hongyuan Bookstore solved the tragedy that students' books were sold as waste paper. On the other hand, it also satisfies students' desire to buy books at low prices, saving students and teachers' expenses; At the same time, it also provides convenience for teachers' children to use books after class.
Four. Management and organization
Hongyuan Bookstore is a small bookstore founded by three partners. The investment funds come from three partners, and the net operating profit is distributed according to the investment proportion, and the three partners are negative. The bookstore also employs two salespeople, who are mainly responsible for the classification and placement of books.
Verb (abbreviation of verb) Market and Competition Analysis
There is no second-hand bookstore on the campus of Shaanxi University of Science and Technology, except a narrow shop outside the campus. The facade is chaotic, the types of books are few, the quality is poor, the price is high and the competitiveness of competitors is low. When I open a second-hand bookstore, I should first pay attention to the decoration of the facade, so that readers will feel very comfortable when they enter the store; Secondly, we should pay attention to the indoor decoration design and the placement of books; The most important thing is to buy books regularly to ensure that the quantity and quality of second-hand books meet the needs of customers. If we can do the above, the small shops in backstreet are definitely not strong competitors.
Opening stores near schools and teachers' apartments has a large flow of people and a broad market; It can not only meet students' demand for second-hand books, but also attract some teachers to join the ranks of buying books. Many people have a wrong idea that second-hand bookstores should be built in schools and customers are students. This view is actually very narrow, which undoubtedly reduces the number of customers in the store. Open a shop near the school and the teacher's residence. The target customers are not only students, but also teachers and teachers' children.
Six, marketing analysis and coping strategies
It is unlikely to open such a bookstore, but we must also grasp several points: First, competition in the same industry. Other bookstores see that this business has great development prospects and spontaneously want to open this business, but this business target is completely a special group, and second-hand books can only be bought for a period of time every year. Other bookstores have to think carefully if they want to get involved. The market is so big, everyone is involved, and the profit is not so obvious, which is likely to drag down their original business. As long as we firmly occupy the campus market and strengthen our own brand, it is almost impossible to compete in the same industry. In case there is, you have to rely on close contact with the majority of students, seize the opportunity period, and give students constructive suggestions.
Secondly, the channels for buying second-hand books are not smooth, which depends on publicity and methods adopted.
Finally, bookstore management. Efforts should be made to improve service quality and efficiency.
It is true that all kinds of problems will always arise, and properly handling the crisis is the quality that operators should have. It is very necessary to establish a good team of book buyers and service providers, get the latest courses and understand the students' demand for books, which is a necessary condition for running the second-hand book market well.
Seven. financial analysis
Determine costs and expenses.
(1) house rent: about 10000 yuan per year.
(2) House deposit: 4,000 yuan.
(3) House decoration cost: 3,000 yuan.
(4) Acquisition of 5000 second-hand books (each 6 yuan): 30,000 yuan.
The above table is a simulated income statement. As can be seen from the above income statement, 500 yuan made a profit in the first year and 62,000 in the second year.
Eight, the founding process
1, buy a lot of second-hand counseling books, such as professional counseling books, public counseling books, etc ... Last year's postgraduate entrance examination books can also be dabbled in. There are many channels to recruit students as assistants in our school, and ask them to help contact and negotiate again; Or let the recruited students take the initiative to buy and recycle themselves as required. Of course, the publicity in the early stage must be done well and the price must be appropriate and reasonable. Generally, it can be about 30% off the original price of the counseling book. All this can be done from the beginning of spring to the end of the second semester.
2. Rent a storefront. It is also important to choose the right store. According to the current market price, the price of two houses on Weiqi Road is about 10000/ year.
3. Deal with some documents. You can apply to the local cultural bureau for relevant procedures.
4. business. Through financial analysis, it is found that Hongyuan Bookstore made a profit of 62,000 yuan after it entered the formal operation period.
When the preparatory work is basically finished, the books will be classified and put into operation. With the modernization of the office, all the data can be input into the computer, and the daily book trading and rental records can be managed through database management software. Of course, you can also open some other businesses at an appropriate time, such as ordering books.
Nine. Development trend and future prospect
The second-hand book market has great potential, and it is only a small part to operate the second-hand counseling books for college students, but it is more targeted and operable. If it can develop into a chain store. It will have a positive and far-reaching impact on the book sales market! Opening such a bookstore is also a good choice for college students to start their own businesses! Especially for college graduates, the state has given great support and many preferential policies.
Although it is not as profitable as other industries, it is an ideal investment and financial management project with less investment, low risk and quick results.
X. Risks and preventive measures
1, site selection can't just earn students' money.
Many people think that second-hand bookstores should rely on schools. But in fact, the school has two long holidays, winter vacation and summer vacation, during which there is almost no business. Although sometimes it doesn't lose money, it can't see more room for development.
Second-hand bookstores can't just rely on schools. The ideal location is in the area where schools and residential areas combine. Hongyuan Bookstore is located near Shaanxi University of Science and Technology, with a residential area nearby and a rich customer base. After the site selection is determined, the book allocation should be more diversified. Besides teaching students the research books of their major, they should also be equipped with some popular life books and children's books.
2, the purchase should be timely and the service should be good.
Another key to opening a second-hand bookstore is to replenish goods in time, and new second-hand books are often put on the shelves.
For example, if a guest buys a basic book once and reads it for a week, he may not come in the future. Only by making him gain something new every time he comes can he keep the guests. The purchase channels mainly include collecting books in the school dormitory area, idle books sent by residents, or contacting second-hand book wholesalers, publishing houses, paper mills, etc.
As for the service, bookstore employees should be familiar with their old books and give some recommendations to customers who come to look for books; We should treat customers as our friends, talk more about books-related topics, and increase customers' sense of identity with second-hand bookstores.
3. Existing risks.
The impact of second-hand bookstores comes from the internet and pirated books. Now, just enter the title in the online search engine, and you can order the book you want in a few minutes. On the other hand, China's books are not strictly published, and they are all second-hand books. "A pirated book is less than 10 yuan, and many customers will think that buying second-hand books is not as good as buying pirated books."
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