After the Spring Festival, many' script killing' shops have been opened in major office buildings and business districts, and businesses are going to launch them a week later. Before, many offline stores were also seeking greater investment, and all capitals, merchants and players were optimistic about' script killing'. Hao Chunyang, who has just changed from a player to a "script killer" as a new shopkeeper, said in an interview with Beiqing-Beijing headline reporter that he had been preparing for the new store for nearly a month.

What exactly is "script killing"? From online variety shows to offline stores, it has become a new "social game" for young people aged 20-35. With these problems, the reporter also experienced a "script killing".

What is "script killing"?

There are still many people asking what "script killing" is. This is a board game that originated in England. By modifying the characters in the script, the number of players is generally 5-8. We start reasoning around the plot, restore the relationship between characters, discuss and exchange clues interactively, uncover secrets or find the murderer. The reporter interviewed Qi Ren, the producer of the script. Regarding the rise of "script killing", he bluntly said: "We started to contact" script killing "from the translated version of 20 17. At that time, there was no shop specializing in "script killing". We usually played games in board game shops and werewolf killing shops. With more and more viewers like' script killing', franchise stores have appeared. "

According to the data captured by insiders on the comments of Meituan, as of 20 19 and 12, the number of "scriptkilling" shops in China has soared from 2,400 in 1 to 1 2,000, and stores are opened every year110,000. According to the industry professional platform "Little Black Detective" data, by the end of 2020 10, the number of "script killer" stores in China has increased from 2,400 at the beginning to more than 25,000, most of which are concentrated in crowded places such as business districts and universities, with more than 30 million offline experience players. The "script killer" in the tens of billions of outlets is completing its "barbaric development" at an extremely fast speed. With the improvement of the epidemic situation, many "script-killing" shops ushered in a craze for opening stores during the Spring Festival this year, and many new shopkeepers left to operate independently.

For the public, they know that "script killing" is due to several network variety shows, such as Mango TV "Star Detective", derivative variety "Detective Academy" and "The Temptation of Dinner" produced by Mi Gu. 20 16 "Star Detective" was launched in the first season, with high-quality scripts, rigorous logical lines and star immersive role-playing.

Now in the sixth season, He Shu, the general director of Star Detective, bluntly said in an interview with the media: "I can proudly say that our program has played an important role in the current' script killing' market." Offline has led to the explosive growth of the offline "script killing" industry. From 20 16 to 2020, the number of registered enterprises increased by 6.4 times. The five-year broadcast of "Star Detective" is also the five-year explosive growth of this industry, and there is a direct linear correlation between them. This series of actions has completed a new leap in the promotion of industrial upgrading by Variety IP, and also realized the "double-effect integration" of its social and economic benefits.

Where is the fun? Who is playing?

"Experience" is the most frequently mentioned word in Zhihu's answers to the topics "What attracts you most about script killing" and "What is the charm of script killing".

"When you replace this role, your world will change." "Laughter, tears, nervousness, suspicion and brain burning in the game can make people forget the reality and experience a different world." "Walk into the door and experience other people's stories; Go out and return to your life. " The above is the player's feelings about "script killing".

The reporter found from the data of Meituan Research Institute that young people aged 20 to 35 mainly participated in the consumption of "script killing", accounting for 83.86% of the industry players. These people have strong spending power and like entertainment and social offline activities. The reporter interviewed Ms. Ma Juntong, who is engaged in media work in Shenzhen. She said frankly: "Socialization is the main purpose of my participation in script killing. The average price in Shenzhen is 65,438+000. I attend such a party once every two months. A friend said,' A script is enough to cure the loneliness and embarrassment of a social fear'. This form of game really allows us to quickly break the embarrassment of social fear. "

With the popularity of "script killing", many shops now don't support "carpooling business" (a "script killing" is called a car, and "carpooling" means that players don't know each other and arbitrarily combine to the store). Qi Ren, the script producer, told the reporter: "Many script-killing stores supported on-site carpooling years ago, but now most stores don't accept carpooling because their business is getting more and more popular. The store will establish many WeChat groups or launch online activities, allowing players to make online appointments in advance and temporarily organize groups. "

"Walk into the door and experience other people's stories; If you go out, you still have to return to life. " Script killing has become a "social game" for many young people. With the increase of shops, the market of "script killing" is gradually huge, and the supervision of script content needs to be further improved.