Since the Double Eleven in 2009, the annual sales of Tmall Double Eleven have broken records in minutes. Even last year's Double Eleven reached a record high of 540.3 billion, which is basically a great achievement that the annual sales of many platforms can't reach!
This year's Double Eleven has quietly passed, and even this year's platform sales data has not yet been announced.
In 2009, Zhang Yong, the head of Tmall, invented the "Double Eleven" shopping festival in order to play the role of Tmall. In the first year, 27 brands followed suit and launched an unprecedented centralized half-price item! In this way, the Double Eleven has followed us for more than ten years!
20 1 1, Taobao is not satisfied with only double eleven, in order to make up for the lack of traffic of small and medium-sized sellers in double eleven. Created Double Twelve, and at the same time, the major platforms also took this opportunity to name JD.COM Twelve and Suning Double Twelve.
The birth of "Double Twelve" is the product of festivals, and it is also an effective weapon for major platforms to stimulate consumption at the end of the year and impact the natural year! At the same time, it is also the "last fight" of many brands for the year! So there will be many marketing policies, which is also the shopping spree that pickpockets have to participate in.
Double twelfth shopping festival
The double twelve drifting away
This year's Double Eleven has been silent, but the Double Twelve has completely disappeared from public view. Tmall basically has no activities, while JD.COM only has a double twelve figure in the category!
Behind the disappearance of the Double Twelve is the epitome of the economy under the epidemic!
The manufacturing industry under the epidemic is working hard.
I have a friend in Zhongshan Garment Factory, Guangdong Province, and this year's manufacturing difficulties can be seen from here. The cost of a T is probably around 5 yuan, but in order to maintain the company's operation, my friend started to customize it directly from 3.5 yuan!
This is equivalent to the boss buying raw materials and selling them directly. Basically, the workers are themselves, and the management fee is also posted!
Many people say, why not do it? However, the raw materials stored in advance have to wait in the warehouse all the time. Now many businesses in Aauto are faster, Tik Tok is still cleaning up last year's inventory, and the price is constantly falling below everyone's perception.
It's not that our country's manufacturing industry is advanced and the cost is low, but we really can't live any longer!