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The history of Coca-Cola and Pepsi, please, 3Q.
A Brief History of Coca-Cola1885 pemberton passed away. 1888 < 8.30 > the equity of coca-cola was transferred to AsaCandler, the richest man. The reason is that one day he had another headache, and the servant brought him a hot coke, but after drinking it, he was fine. From then on, he began to invest heavily in Coca-Cola. 1892 < 1.29 > Coca-Cola Co., Ltd. was established. < the coca-cola company >1892 coca-cola's first recorded advertising budget < 1 1 > 1893 coca-cola's first manufacturing place outside Atlanta-< Dallas, Texas >1899 Isache. 1900JosephWhitehead obtained the license to set up a bottle cap factory in Atlanta. 1909 American advertising association knows heroes and chooses coca-cola as the best advertising product. 19 15 The Coca-Cola curve bottle you see now was invented by AlexanderSamuelson, and it is called Hobbleskirt. 192 1 HarrisonJone, vice president of coca-cola, invented putting six cans of coke bottles in a box. 1923 < 4.28 > RobertWoodruff, the most important leader of Coca-Cola, took office. 1926 Coca-Cola Company adopted radio advertisements for the first time. 1928 Coca-Cola started bottling production in China, Tianjin and Shanghai. 1928 Coca-Cola began to cooperate with the Olympic Games. 193 1 stands for Coca-Cola's first Santa Claus, designed by illustrator HaddonSundblom. 1934 Coca-Cola vending machines appeared in Chicago. 1934 Coca-Cola's factory was born in Britain. 194 1 Coca-Cola used "Coke" in advertisements for the first time. 1942 The first paper cup appeared in Coca-Cola. 1949 the first batch of coca-cola clothes and radios came out. 1955 Robert. Woodroffe, the most important president of Coca-Cola, has retired. 1955 Coca-Cola introduced new specifications, a box of eight bottles. 1960÷4.2 1÷ patented Coca-Cola intoxicating curve bottle. 1967 < 8.7 > Coca-Cola establishes food company. 1968 Coca-Cola's new product "FrozenCoca-Cola" came out. 197 1 Coca-Cola has become the largest and widest beverage trademark in the world. 1982 < 2.4 > The Diet Zhang Xiaonan Coke that you and I are familiar with has come out. 1983 decaffeinated coca-cola and decaffeinated diet coca-cola in the world. 1985 < 4.23 > Coca-Cola introduced the so-called new formula "newformulacoka", but it was quite unpopular, and its share price fell and its sales volume declined. 1985 < 7. 10 > Coca-Cola quickly made up for it, and "Classic Cola" returned to the market again. 1985 < 10 > The plastic bottle Coca-Cola came out. 1985 The American space shuttle Challenger took Coca-Cola into space, becoming the first carbonated beverage for human beings to drink in space. 1986 CherryCoke, a little girl's favorite drink, came out. The Origin of COCA-COLA English Word "Coca-Cola" Robinson, a partner of pemberton, is a shrewd salesman. He got the inspiration of naming from two ingredients of syrup. These two ingredients are coca leaves and cola nuts. In order to draw a complete picture, Robinson changed Cora's K to C, and then added a horizontal picture between the two words, so Coca-Cola was born. The history of Pepsi-Cola After rebuilding Pepsi-Cola, Guz vowed to make Pepsi-Cola replace Coca-Cola one day and become the national first drink. As soon as millet mastered Pepsi, it immediately changed its formula and removed pepsin, thus becoming a pure drink. It is bold and smart, and its market positioning is very clear. At the same time, it tastes similar to Coca-Cola and adapts to consumers' preferences. Pepsi tastes like Coca-Cola, which is exactly what retailers want. Seeing that Pepsi was inferior to Coca-Cola, they poured Pepsi into Coca-Cola bottles and sold them. Coca-Cola investigators were everywhere, and soon discovered this new trick and immediately filed a lawsuit. Gu Zi himself hates this kind of cheating. His aim is to create a new Pepsi brand. How can he give people free advertisements? So he made a decision that anyone who found Pepsi as Coca-Cola would be rewarded with 10000. As a direct result of his impulsiveness, the chain store lost Pepsi and nobody took care of it. At 1932, he sent someone to see the president of Coca-Cola, hoping to sell the company for 50,000 yuan, but Coca-Cola refused. When Pepsi was cornered by Coca-Cola, Guz had an epiphany. Now all drinks are packed in 6-ounce bottles. Would anyone buy a 12 ounce bottle? As a result, Pepsi saved its life, 1936 earned 2 million, and 1937 earned 4.2 million. Guz has brought a way out for Pepsi. Hehe, you are the consumer.