Brand founder: Gianni Versace Gianni Versace
Place of registration: Milan, Italy (1978)
Designer: Gianni Versace donatella versace
Brand style:
Versace's design style is very distinctive. He is an artistic pioneer with unique aesthetic feeling. He emphasizes happiness and sexiness, and his neckline often opens below the waist. He walked away from the luxury and luxury of the classical aristocratic style, so he can consider wearing comfortably and showing his figure appropriately. Versace is good at using noble and luxurious fabrics, and skillfully transitions between rigid geometric lines and soft body curves through oblique cutting. Versace's suit, skirt, coat, etc. Lines are used to mark the sexual performance of women's bodies. In addition, Versace, like other Italian designers, combined American sportswear with Italy's admiration for luxury and advanced materials, creating a brand-new concept of "elegance". Versace brand mainly serves customers from royal aristocrats to black rock musicians with different identities.
Brand series:
① Gianni Versace Versace: Fashion
② Contrast fashion: second-line brands
③ (Versace Classic 2) Versace Classic V2: Men's Wear Brand
Brand classification: women's wear series, men's wear series, perfume, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products, furniture products, etc.
Brand recognition:
Gianni Versace is really a prolific designer. His brands are classified by category, including Gianni Versace Men&; Women's wear, Versace jewelry, Versace jewelry.
Jewelry, Versace home accessories, Versace glasses, Versace underwear, jeans and sportswear.
② If it is a deck of different objects, it can be divided into ISTANTE for mature women, VERSUS for young men and women, V2 and VERRY for men's wear, and YOUNG VERSACE for children.
③ In the design of all product sub-items and sub-brands, you can easily see the head of "Mdusa Snake Witch" on the design or tag, which symbolizes the mythical design spirit of Gianni Versace.
Brand development
1On March 28th, 978, Versace held the first women's wear exhibition with his own signature in Milan's Eternal Building.
1979, Versace, who has always paid more attention to brand image, started a lucky cooperation with American photographer Richard Avedon.
1982, the famous metal clothing was displayed in the annual autumn and winter women's wear exhibition, which became a classic feature of his fashion.
1987 On March 3 1 day, Bigart staged Lude and Swan at Scala Theatre, and Versace also designed costumes for this ballet.
1September 1988, opened a 600-square-meter exhibition hall in Madrid, which was his first fashion shop in Spain.
1989 65438+1On October 25th, "Adillia Versace" (a studio specializing in training high fashion models) was announced at a party attended by Madame Mitterrand at Orsay Station.
1In April, 990, Versace opened the second fashion shop in Madison Building, new york, which was his eleventh store in the United States.
199 1 March, "dui" perfume went on sale.
1991June, the "signature" Versace dress went on sale.
1994, a 600-square-meter clothing exhibition hall was opened in the famous Kurfurstendamm in Berlin.
1993, two new perfumes, red and jeans, were introduced to the world.
1On July 25th, 997, Miami Villa was unfortunately assassinated.
1997, donatella versace took over the Versace brand, responsible for designing fashion and cheaper Versace and Isfante Verses, and developed a unique blonde perfume.
On June 30th, 2004, Versace brand was officially taken over by Versace's favorite niece, allegra, who was only 18.
Style summary:
Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its distinctive design style is a symbol of avant-garde art and has a unique aesthetic feeling.
Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics. These styles are sexy and beautiful, full of femininity and bright colors, which are both opera-like, super-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape.
Versace's clothes are far from stiff and avant-garde as they look. Pants and leather clothes decorated with metal objects and glitter create a female image between a female warrior and a banshee. Embroidered metal mesh structure weaving is the representative of decorative art. The changing application of black and white stripes reminds people of the style of11920s. The rich and varied packaging is reminiscent of designers Vioni and North Africa.
Bevel cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors, smooth lines and endless charm.
Using noble and luxurious fabrics, with the help of oblique cutting, the transition between rigid geometric lines and soft body curves is ingenious. In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, dignified and even a bit slutty silhouette. While the size is slightly loose and comfortable, it still uses oblique and asymmetric methods. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design.
Lines are very important for Versace's clothing. Suits, skirts, coats, etc. Sexy representation of women's bodies with lines as symbols.