From 65438 to 0997, China Beijing Quanjude Roast Duck Group Company was restructured into China Beijing Quanjude Group Co., Ltd. according to the modern enterprise system. Quanjude Group has been established for more than ten years, giving full play to the advantages of time-honored brands and formulating detailed brand development strategies in the development process: actively registering trademarks, perfecting franchising, paying attention to brand cooperation and strengthening internal management. Now it has formed a catering group with more than 50 member enterprises, with an annual turnover of more than 900 million yuan, selling more than 3 million roast ducks and receiving more than 5 million guests, with a brand value of 65.438+0.0634 billion yuan.
In June 2003, Quanjude and Huatian Catering Group joined hands to form Jude Huatian Holdings Co., Ltd.; In April, 2004, Quanjude Group achieved strategic reorganization with Capital Tourism Group and Xinyansha Group. At the beginning of 2005, China Quanjude (Group) Co., Ltd. was established on the basis of Beijing Quanjude Roast Duck Co., Ltd., which indicates that Quanjude is no longer just a roast duck brand, but a joint catering fleet in the capital composed of excellent old-fashioned catering brands such as Fengzeyuan, Fangshan and Sichuan Hotel, and Quanjude has entered a new development stage. Give play to the advantages of time-honored brands and actively register trademarks.
Qianmen Quanjude Roast Duck Restaurant is the first company in the joint-stock company to win the title of "National Super Hotel", and the company also takes Qianmen Store as the first pilot enterprise to carry out ISO9002 quality system certification. Through hard work, they have completed the compilation of quality manuals, program documents, work instructions, service specifications and quality records, and established a standard quality management system. Through in-depth and meticulous education on the implementation of standards, employees of enterprises have unified their thinking, changed their concepts, established quality awareness, overcome difficulties, standardized operating procedures, passed the examination and certification with their unique management concepts, and obtained the ISO9002 quality system certification certificate, so that the catering management of time-honored brands is in line with international quality standards.
Through ISO9002 quality certification and the standard of "National Super Hotel", the quality ideas and consciousness of enterprises and employees have been obviously improved, and the problems existing in actual operation have been corrected, which has played a demonstration and leading role in improving the overall quality management level. At the same time, the company also revised and issued the "Quanjude Restaurant Service Specification", which enriched the service content, standardized the operation process and refined the post service responsibilities. Guided by the market, we will continue to implement the "secret customer system" and improve the management level of enterprises from various angles.