1856, Thomas Burberry, an English boy who was only 2 1 year old, founded the Burberry brand and opened his first outdoor clothing store in Hampshire, southern England. Excellent quality, innovative fabric application and jacket design make Thomas Burberry win a group of loyal customers. By 1870, the development of the store has begun to take shape.
From 65438 to 0879, inspired by the characteristics of warm in winter and cool in summer, Thomas Burnerry developed a waterproof, wrinkle-proof, warm and breathable fabric-gabardine, which has been used as a registered trademark for 40 years. Because of its durability, it was quickly widely used and recognized by everyone. Gabardine was patented in 1888 to design and manufacture raincoats for British officers at that time.
1895, a trench coat named Tielocken designed by Burberry for British officers became the originator of today's trench coat. Early hunting clothes and fishing clothes must have ideal weatherproof effect, can withstand considerable wind and rain, and have good air permeability. Burberry's clothing meets this requirement and provides customers with excellent clothing performance.
190 1 year, Burberry designed the first windbreaker. In World War I, King Edward VII appointed Burberry as the senior uniform of the British army. At the same time, he also created the knight logo of the brand and registered it as a commercial logo.
Burberry has always been a practical brand before it became a fashion brand, and the most famous product is raincoat. "If the sky in the west is covered with huge dark clouds and it rains continuously, then the president, senior white-collar workers and cutting-edge entertainment stars will all have one thing in common: they all wear Burberry raincoats", which is the best interpretation of the taste of raincoats.
Because of its light, breathable, waterproof and windproof charm, from the end of 19 to the beginning of the 20th century, Burberry enjoyed an unparalleled reputation in the outdoor products industry. During World War II, British officers all wore weatherproof clothes specially produced by Burberry. In addition to practical functions, Burberry's design has also opened up a certain fashion trend, making the style of British military officers' uniforms reach the dual extremes of fashion and practicality: distinctive epaulettes, cuffs with thongs, buttons between collars, deep pockets and weatherproof pocket covers.
19 1 1 year, Norwegian explorer Colonel Roald Amundsen led a team of five people and successfully became the first person in the world to reach the South Pole, and equipped him with outdoor supplies and clothing of Burberry brand. He left a Burberry twill tent at the South Pole to prove to later generations that he had completed the expedition. After Amundsen arrived at the South Pole, Irish Ernest shackleton decided to cross the Antarctic continent first, and his expedition used outdoor products made by Burberry.
In peacetime, Burberry became the first choice for explorers and outdoor activists. Roald Amundsen, the first man to reach the South Pole, accomplished the feat of wearing a Burberry costume. In addition to highlighting Burberry's weatherproof function, he also left a Burberry tent in the local area. Later, when John alcock and Arthur Brown successfully flew across the Atlantic, they also wore Burberry clothes.