In the middle and late 1970s, the most shocking thing in the world economic history was the rapid rise of Japanese economy. As a defeated country in World War II, Japan rebuilt its country on the ruins. In the 30 years after the war, Japan's total economic output has increased by 55 times, and Japan's automobile, electrical appliances and steel industries have sprung up and swept the world.

This sudden and unusually strong "Japan shock wave" quickly affected almost all markets in the world and changed the overall pattern of the world economy. What is the secret of Japan's economic rise? Western countries, especially the business and management circles in the United States, have fallen into deep reflection.

After studying many successful experiences of Japanese enterprises, scholars all over the world agree that the era of focusing only on "hard" aspects and emphasizing rational management is over; The management era of paying equal attention to "hard" management and "soft" management has arrived. This "soft" aspect is corporate culture ~

As a professional course of business administration and marketing, corporate culture is an important part of management discipline and management theory.