In 2009, Tmall (then called Taobao Mall) began to hold promotional activities on 165438+ 10/0/day. The earliest starting point is just to make a festival belonging to Taobao Mall, so that everyone can remember Taobao Mall. Choosing165438+1October 1 1 is also a bit risky, because it is just in the middle of the traditional retail golden week and Christmas promotion season. But this time, the weather changes just when people buy winter clothes. At that time, I wanted to give it a try and see if online promotion activities could become a window to attract consumers. As a result, the "Double Eleven" became synonymous with the e-commerce consumption festival, and even had a certain impact on non-online shoppers and offline shopping malls.
20 12, around this day, online e-commerce companies such as Tmall, JD.COM, Yixun, Dangdang, Gome Online Mall and Suning.cn warmed up in advance, and offline appliance chain stores and shopping malls were also in full swing. In 20 12, the number of merchants, express delivery industry, payment industry, third-party service industry, e-commerce platform and other related industries serving this carnival reached one million.
From 20 12 to 12, Alibaba Group Holdings Co., Ltd. obtained three trademarks, namely the 35th, 38th and 4th1,covering advertising, industrial management, office affairs, telecommunications, education, training, entertainment and cultural and sports activities. In addition, Alibaba Group also registered a total of 1 1 trademarks related to the Double Eleven Carnival, Double1/carnival, and Double1/carnival. The registration time of all kinds of trademarks ranges from 20 1 1 to 20 13.
20 1510/3, in Xixi Park, Hangzhou, Alibaba Group, 2015 Tmall Double 1 1 Global Carnival was officially launched. Zhang Yong, CEO of Alibaba Group, announced that the headquarters of 20 1 15 Shuang 1 will be moved to Beijing, and the headquarters of Shuang 1 1 will be located in Beijing. In addition, on June 20:30 1 10, Hunan Satellite TV will broadcast live the double eleven party directed by Xiaogang Feng, and global consumers will welcome the arrival of 20 1 10 in the countdown to the double eleven party.