Sha Ou is a brand owned by Swatch, which is a watch brand founded by nicolas G Heyek and originated from Switzerland. The "S" in the name not only represents the place of origin, but also contains the meaning of "stopwatch", which means that people can own two or more watches at the same time as fashion.

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The development history of Swatch:

1985, Mr Heyek reorganized Asuag and SSIH, which lasted more than four years, and finally led to the merger of two watch companies and the establishment of Swatch group. At the same time, he joined hands with a group of Swiss investors to become the controlling party of Swatch Group. From 65438 to 0986, Mr Heyek became the chairman and CEO of Swatch Group.

Heyek played a decisive role in the revival of Swatch and its watch brand. The development strategy he formulated in the early 1980s finally made the Swiss watchmaking industry brilliant again, and once again established its leading position in the world in 1984.

At the end of 1970s, the Swiss watchmaking industry fell into an unprecedented crisis. At that time, the proportion of Swiss watch production in the global market had dropped sharply from 43% to 15%. Revitalizing the Swiss watchmaking industry has become an urgent and arduous task. 1978, the world's thinnest watch was born, which once again posed a severe challenge to the Swiss watchmaking industry.

Swiss watchmaking industry is determined to overcome difficulties and build thinner timepieces. 1985, nicolas G Heyek, the father of Swatch, reorganized Asuag and SSIH for more than four years, which eventually led to the merger of two watch companies to form Swatch Group.

The watchmaker of Swatch Group not only created a new ultra-thin watch record, but also invented a brand-new watchmaking process.

Baidu encyclopedia-swatch

Swatch official website-Swatch