As the "SUV leader" in China, the success of Haval brand today, no matter where it comes from, is inseparable from its excellent product strength and the forward-looking strategic vision of Great Wall Motor. With the gradual rejuvenation of the automobile consumption market, Great Wall Motor's forward-looking strategic thinking consciousness came into being again, and Haval F series came into being. Although Haval F series has just entered the stage, it has formed a joint force in the market and become another series of models with great potential for Haval brand.
Faced with such a market trend, Great Wall Motor with outstanding strategic vision will naturally not miss it. As early as 20 13, Great Wall Motor began to study the future trend of SUV market. At that time, they decided that the post-90s generation would definitely become the main consumer of society. Compared with the 1970s and 1980s, consumers pay more attention to functional and practical factors such as price, brand, safety and configuration when buying a car. After 90, consumers pay more attention to the intelligence and networking level of cars, and at the same time have higher requirements for face value and power.
To this end, Great Wall Motor conforms to the market development trend, carries the dream of Harvard's rejuvenation, and is specially built for young consumers, and the Haval F series with the label of youth, intelligence and technology comes out. At the end of September, Harvard F5 was officially listed, which started the first shot of Harvard's rejuvenation strategy. Two months later, Haval F7 came one after another, continuing the excellent performance of Haval F5' s sales in the first month, with a surprising sales volume of 6,067 vehicles in the first month.
Then, what kind of charm does such a product carrying Harvard's young dream exude, and it will become a hot-selling trend as soon as it is listed?
Li Ruifeng, vice president and general manager of Great Wall Motor Co., Ltd. said at the launch conference of Haval F7, "Haval F7 is not only the best car in Haval's history, but also the first brand-new flagship model created by Haval with global thinking."
Do you still remember the HB-02 concept car packaged at the 20 16 Beijing Auto Show?
As a production version of the concept car, Haval F7 naturally leads in value. Its appearance design is inspired by the aesthetics of space science and technology, and the overall tone is concave and convex curved surface and sharp lines, which sets off a fashionable and dynamic visual experience. If you put the Haval F7 in the traffic, you will be attracted to it at first sight.
The highlight of the interior lies in the sense of luxury and technology. In fact, since WEY, Great Wall Motor has found the secret of creating a luxurious atmosphere in the car, which has also been applied to the Haval F7. Under the guidance of the design concept derived from the aesthetics of space science and technology, the central control and door panels are almost covered with a large area of soft materials, coupled with the scientific and technological electronic shift lever, as well as the 9-inch central control large screen and 7-inch LCD instrument panel known as the "Gemini", making its interior a car comparable to the level of 500,000 joint venture brands.
As far as space is concerned, Haval F7 has reached the same leading level. The wheelbase is 2725mm, and the body size is 4620× 1846× 1690mm. Compared with the popular Geely Job and Roewe RX5 at the same level, it is superior in parameters.
More importantly, its front head space reaches 886 mm, and the rear leg space reaches 973 mm, which is comparable to medium and large SUVs. Even adults with a height of 185cm can get spacious seating space anywhere in Haval F7. Moreover, the Haval F7 front seat has 6-way electric adjustment, and the rear seat has 3-level angle adjustment, so you can find the most comfortable riding posture no matter long distance or short distance.
Haval F7, which locates AI intelligent networked SUV, is also unique in intelligence. Its matching set of Nuance intelligent voice interaction system has certain AI function, reaching the leading level at the same level. With the help of this interactive system, the communication between people and cars becomes smoother and more convenient.
Its speech recognition rate as high as 97% and intelligent semantic recognition function make it easy for us to finish the conversation with Haval F7. When you say "I'm hungry", Haval F7 will take you to the nearest restaurant. When you "want to breathe", Haval F7 will help you open the window. When you feel "cold", Haval F7 will enthusiastically help you raise the temperature of the air conditioner.
In terms of safety, Haval F7 also inherits the fine tradition of genuine leather and durability of Haval brand. The unique 3DP body structure, with over 65% high-strength steel and 33.4% thermoformed steel/ultra-high-strength steel, makes Haval F7 a powerful travel fortress.
At the same time, 6 airbags, integrated side air curtains, intelligent safety equipment far beyond the same level, such as AEB automatic braking system, full-speed ACC adaptive cruise, driving fatigue detection, LCA parallel assistance, LDW lane departure warning, FCW frontal collision warning, Dow door opening warning, etc., are fully armed and care about the safety of users.
Among them, the 1.5GDIT engine, rated as "Top Ten Engines in China", has 9 1 patents, with a maximum power of 124 kW, a peak torque of 285 Nm, an acceleration of 9.6 seconds per 100 kilometers and a fuel consumption of only 6.8 liters per 100 kilometers, which is superior to other products of the same class. The familiar 2.0GDIT has six leading engine technologies, with a maximum power of 65,438+0.45 million, a peak torque of 345 Nm, an acceleration of 8.8 seconds per 100 kilometers, and a fuel consumption of only 7.3 liters per 100 kilometers, which is also the leading level in its class.
In addition, Haval F7, as an all-road SUV, is not only equipped with a brand-new intelligent timely four-wheel drive system, but also has six driving modes: standard, sports, economy, sand, snow and mud, which can easily pass through various road conditions. More importantly, Haval F7' s two-wheel drive model is also equipped with snow mode. This unique configuration at the same level makes the two-wheel drive users no longer afraid of the troubles of ice and snow roads, and fully realizes the urgency of the urgent users and the thoughts of the users.
The success of Haval H6 helped Great Wall Motor become the "SUV leader" in China market. However, Great Wall Motor is not satisfied with the increasingly saturated domestic market, but has turned its attention to the international market where China brands rarely set foot. Haval F7 is a global model carefully built according to the globalization development route. Based in China, facing the world is an important mission of Haval F7, and Great Wall Motor has also given strong support from both technology and channels.
In terms of technology, Great Wall Motor has set up six overseas R&D centers in Japan, the United States, Germany, India, Austria and South Korea. IT has more than 400 global automotive engineers and IT experts, and obtained more than 5,700 authorized patents. He has mastered the core technologies in the fields of automobile engine, safety performance, intelligent voice, vehicle-machine interconnection and automatic driving, and these technologies have been applied in Haval F7. In the future, Great Wall Motor will invest 30 billion yuan to continue to build a global R&D system and form a leading edge in the fields of active and passive safety technology, intelligent interconnection and autonomous driving.
In terms of channels, Haval will actively promote Haval's F7 globalization strategy, starting from 20 19, and build a global sales channel system with globalization strategy and dual-system strategy as the core. In the next five years, it is estimated that the sales ratio of Haval F series products at home and abroad will reach 5: 1. Haval F7 is not only produced and sold in China, Russian and other countries, but also exported to South America, the Middle East and Europe. Overseas, more than 460 global distributors covering Russia, Australia and South China have formed a perfect sales service network, which is ready for the hot sale of Haval F7. By then, Haval F7 will truly go global as a global car.
Talking about cars
Looking back, Harvard brand is full of glory. China SUV sales champion for 8 consecutive years, with global sales exceeding 5 million. Single product has been the champion of SUV sales in China market for 66 consecutive months. This series of honors is enough to make other car companies envy, but it has not made Great Wall Motor satisfied with the status quo and addicted to the past. On the contrary, it went further and quickly entered the young consumer market.
With the launch and good start of the Haval F series, the Haval brand not only gained new sales growth points, but also helped Great Wall Motor further consolidate its leading position in the SUV market. And this Haval F7, which became a hot-selling car in less than a month, is expected to become a new generation of hot-selling cars with its more mature and competitive product strength.