1. Whose brand has greater influence and a longer history?
Maibakh, I have to say, has a subtle relationship with Mercedes-Benz brand. William Maibakh, the founder of Maibakh, is one of the three main founders of Daimler-Benz. 19 19, Karl Maibakh, the son of wilhelm maybach, developed a prototype car W 1 with an in-line six-cylinder engine on the basis of Daimler, which was also the first car of Maibakh brand. Later, ultra-luxury cars such as W3, W5 and DS8 made Maibakh famous. 1939 When World War II broke out, Maibakh was forced to stop production. After the war, Maibakh stopped production again because the German people's demand for luxury cars dropped sharply. 1960, Daimler-Benz officially acquired Maibakh and rebuilt the factory, but did not re-launch the Maibakh brand.
Rolls royce was founded in 1904 by engineer Henry Royce and car dealer Charles Rawls. Rolls-Royce is named after them. 1907, the company built the Silver Soul sedan, which laid the legendary course of the brand. With top-notch workmanship and mechanical design, Rolls-Royce quickly became one of the best-selling ultra-luxury cars in Britain. However, due to poor management, Les Les brand encountered a crisis in the 1970s and never recovered.
In the 1990s, the competition in luxury car market became increasingly fierce. 1997, the merged Daimler-Chrysler group decided to revive the Maibakh brand. On the other hand, Volkswagen and BMW are also scrambling to buy Rolls-Royce. In 2002, Rolls-Royce became a member of BMW Group. In the same year, the Maibakh 62 production car was released, which was based on the W220 generation Mercedes S600. The name 62 comes from the captain who is close to 6.2 meters. The 62, which sells for as much as $430,000, has officially become a competitor of Rolls-Royce.
However, due to its appearance close to Mercedes-Benz S-Class, the sales volume of Maibakh, which is expensive, is bleak, and its monthly sales volume is only one tenth of that of Rolls-Royce. In 20 13, the loss-making Maibakh stopped production again and lost in the competition with Rolls-Royce and Bentley. 2065438+04111October, Maibakh appeared at Guangzhou Auto Show as an S-class high-end model, and Maibakh officially became a high-end model of Mercedes-Benz, not an independent brand. In terms of brand influence, there is no doubt that Rolls-Royce is better and has a more complete historical background.
2. Are the customer groups of the two cars the same?
From the price point of view, the user groups of the two cars are obviously different. Maibakh S450? The official guide price of the 4MATIC collector's edition is 1.4588 million yuan, while the entry-level Gucci is priced at 4.5 million yuan. Maibakh's S-class customers are mostly businessmen or company executives, while Rolls-Royce Gucci's customers are stars or rich second generation, and the company's president will choose the higher-positioned Rolls-Royce Phantom.
3. Who is more comfortable?
Maibakh S450? The 4MATIC collector's edition is equipped with a 3.0T inline 6-cylinder engine, while the gust is equipped with a 6.6T? The power of V 12 engine is very different. As we all know, the biggest advantage of V 12 engine is its minimal vibration. In suspension, the two cars adopt the same front and rear double wishbone structure and are equipped with air suspension. The height of gust body designed with magic carpet can be adjusted freely within 50mm, and the electronic system can suspend the load at any time, and the air suspension damping can be changed within 2.5 milliseconds. Maibakh adopts a magic body control system that can actively predict the road ahead. Through the stereo camera, Maibakh can monitor the road ahead at any time, and maintain the horizontal posture of the car body by adjusting the damping of the shock absorber, which is smarter than Rolls-Royce. Both cars are comfortable to ride.
4. Choose a car to "explore"-What is the difference between Mercedes-Benz Maibakh S-Class and Mercedes-Benz S-Class with Mercedes-Benz logo?
We choose Mercedes-Benz S-Class S450L? Compared with the 4MATIC version, Maibakh has added a 48V light mixing system in addition to the appearance changes. At the same time, the body is lengthened 183mm, the wheelbase is lengthened by 20mm, and the second row has more space. The rear seats are also equipped with height adjustment, waist adjustment and electric leg rest. Other configurations, the two cars are exactly the same, so the Maibakh S-class can be understood as an extended version of the S-class, with a price of 250,000. 120 18000 yuan, Maibakh S450? 65,438+0,458, 800 yuan), except for the brand premium, Maibakh's S-class advantage is not great.
Summary of car selection detective: Rolls-Royce is synonymous with top luxury cars and also represents the glory of British automobile industry. After being acquired by BMW, although BMW's technology was used, the production place and headquarters were still in the UK and operated independently. However, Maibakh was repeatedly demoted after several shutdowns. In 2002, it revived as an independent brand. By 20 14, it is a luxury model with Mercedes-Benz logo. Maibakh's brand value is greatly reduced. Although Maibakh is more cost-effective, its influence on Rolls-Royce is growing. BMW's operation on Rolls-Royce brand is obviously better than that of Mercedes-Benz in Maibakh.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.