Question 2: What are the main strategies to promote the spread of commercial advertisements? We should fully understand the needs of consumers and make targeted advertising content.
At the same time, expand communication channels and adopt widely accepted methods such as the media.
Question 3: Is there a difference between advertising (advertising strategy communication) and advertising? I chose advertising, advertising production strategy and communication in college. He is a professional and has two directions.
The traditional advertising and job market tends to be saturated. Chicken is a strategy to shape the image of news statement, corporate image and corporate crisis management. Communication talents are in short supply. The direction of this major is adjusted accordingly, aiming at cultivating compound talents with solid public relations and interpersonal coordination skills who are engaged in image management consulting, planning and implementation. Employment direction for * * * enterprises and institutions, information consulting units, communication management companies, etc. I hope I can help you ~
Question 4: What is the goal of advertising communication, so that more people can understand the brand to be spread and improve its popularity and audience recognition?
Question 5: What are the main communication strategies of commercial advertisements? Consumer psychology: refers to the psychological characteristics and process of consumers' psychological activities. There are roughly four kinds of consumer psychology, namely: conformity, seeking differences, comparison and seeking truth. Psychological characteristics of consumers: including consumption interests, consumption habits, values, personality, temperament and other characteristics; The psychological process of consumers is divided into seven stages: generating demand, forming motivation, collecting commodity information, preparing for purchase, selecting commodities, using commodities, and evaluating and giving feedback on the use of commodities. Consumer psychology is influenced by many factors, such as consumption environment, consumption orientation, consumer shopping places and so on. Enterprises often make corresponding marketing strategies through the influence on consumers' psychology. Consumer psychoanalysis: 1, looking for the purchase target. 2. Perceive the goods you want to buy. 3, induce the use of goods association. 4. Judge and compare. 5. choose to buy. 6. Post-purchase experience. Hehe, I hope it is useful to you (* _ _ *)
Question 6: Apple's brand communication strategy Apple's unique marketing model, after cultivating a large number of loyal fans, Apple began to implement its "hunger marketing" marketing model. Every year before the launch of Apple's new products, Apple will release a whisper, but it is secretive and silent, which has aroused the appetite of fans all over the world. People are eagerly waiting to guess its new functions and new shapes, and the so-called spy photos and design drawings are constantly flooding, which further intensifies people's curiosity and wants to have a quick look. Therefore, every year Apple's new product launch always attracts the attention of the whole world. At this time, Jobs always walked onto the stage unhurriedly, and after satisfying the appetite of the whole world, he inadvertently took out amazing new apples from his back pocket or envelope. There is a scene of queuing for three days in the wind and rain just to snap up the world's first iPhone. However, it should be said that Apple's products do have connotations and can be so appetizing.
Question 7: What are the brand communication strategies? I just watched the advertisement, but I don't understand it very well. My brother works in Li Anrui Century Advertising Company. Ask him.
Question 8: What are the preconditions for the effective communication of brand advertisements? It is necessary to determine the positioning of the brand, understand the target consumer groups of the brand, and then choose the appropriate communication channels to spread the brand concept to the eyes of the target groups. More importantly, through long-term accumulation, the concept and positioning of this brand will take root in the hearts of consumers, and the brand will occupy a unique and unique position in the hearts of consumers.
Question 9: What is integrated marketing? It is not a department or a function, but a definition of business behavior. Integrated marketing is a marketing concept and method that systematically combines various marketing tools and means, and makes immediate and dynamic corrections according to the environment, so that both parties can realize value proliferation in interaction. Objective: Integrated marketing is a series of marketing work to establish, maintain and spread brands, strengthen customer relationships, and plan, implement and supervise brands. Integration is to integrate all independent marketing into a whole, resulting in synergy. These independent marketing work includes advertising, direct marketing, promotion, personnel promotion, packaging, activities, sponsorship and customer service. To understand integrated marketing, we must understand the following aspects: integrated marketing is the whole advertising strategy, a convincing brand communication process from planning, execution, measurement and modification, and its participants include audiences, consumers and other stakeholders. 1) The starting point of integrated marketing is consumers. 2) The purpose of integrated marketing is to establish relationship marketing. 3) The requirement of integrated marketing is "consistent voice". 4) Integrated marketing thinks that marketing is communication and communication is marketing. 5) Integrated marketing is a dual communication. So, what is the historical background and development process of integrated marketing? The development history of integrated marketing ideas is as follows: In the field of marketing, the concept of "integrated marketing" came into being and became popular in the 1990s. Almost every marketing scholar has a unique view on this, so far, there is no recognized authoritative definition. The concept of "integrated marketing" first appeared in the form of integrated marketing communication. 199 1, Tang, American marketing professor? Don Schultz put forward a new concept of "integrated marketing" communication, and thought that integrated marketing communication is a process of "managing all information sources related to products or services provided to customers or potential customers, so as to drive customers to buy products or services of enterprises and maintain their loyalty". Schultz believes that the traditional marketing framework centered on 4P (product, price, channel and promotion) attaches importance to product orientation rather than real consumer orientation, and the manufacturer's business philosophy is "please pay attention to consumers". Facing the new changes in the market environment in11990s, enterprises should gradually dilute 4P and highlight 4C in their marketing concepts. Management philosophy of manufacturers
Pay more attention to consumers. Schultz believes that the core idea of integrated marketing communication is: by integrating all resources inside and outside the enterprise,
Recreate the production behavior and market behavior of enterprises, fully mobilize all positive factors, and realize the unified communication goal of enterprises. IMC emphasizes multi-faceted contact with customers and spreads a consistent and clear corporate image to consumers through contact points. It has the following characteristics: 1. In integrated marketing communication, consumers are the core.
2. A thorough and comprehensive understanding of consumers is based on the database.
3. The core work of integrated marketing communication is to cultivate the real concept of "consumer value" and keep close contact with those most valuable consumers for a long time.
5.？ Comprehensive use of various media for communication. Anyone who can convey brand, product category and any market-related information.
The process and experience given to consumers or potential consumers are regarded as available media. Subsequently, integrated marketing communication began to expand.
Integrated marketing exhibition. 1995, Paustian Chude first put forward the concept of integrated marketing, and he made a simple definition of integrated marketing.
Integrated marketing refers to "designing (enterprise's) strategy according to objectives and controlling (enterprise's) resources to achieve enterprise goals". Philip? In his book Marketing Management, kotler reveals the way to implement integrated marketing from a pragmatic perspective, that is, all departments in the enterprise work together for the interests of customers; In this way, integrated marketing includes two levels: first, different marketing functions-sales, advertising, product management, after-sales service, market research and so on. Must be coordinated; The second is the cooperation between marketing department and other departments of the enterprise, such as production department, research and development department and other functional departments. Although for integrated marketing,
The definition is still controversial, but their basic idea is the same, that is, focusing on customer needs, changing from one-way appeal and indoctrination to two-way.
Communication. Establish the position of product brand in consumers' minds, establish long-term relations and achieve a win-win situation for consumers and manufacturers. Generally speaking ... >>